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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin working on a limited-edition DBR1-inspired speedster?

The Supercar Blog has heard from its supercar-privy sources that Aston Martin might be working on a new speedster. The putative roofless model could be inspired by the most important and most valuable racer in Aston Martin's history, the DBR1 that took overall honors at the 24 Hours of Le Mans in 1959. Thought to be limited to just 88 units, TSB said the carmaker might have held a VIP preview event during Monterey Car Week last month. If the English luxury maker is developing such a model, we can probably declare the speedster era officially open for business after the limited-edition Ferrari SP1 and SP2 Monzas, Porsche 911 Speedster, and the Ultimate Series speedster that McLaren recently admitted is on the way. As with the Aston Martin, all of the other high-bucks open-sky models take inspiration from racers of yesteryear.  Furthermore, if Aston Martin really has such plans, the carmaker would be re-opening a six-year-old chapter in company history. In 2013, Aston Martin unveiled the CC100 Speedster (pictured) at the 2013 Nurburgring 24-Hour race, created in just six months to celebrate the 100-year anniversary of Lionel Martin and Robert Bamford deciding to build vehicles together. The CC100 was built on the VH platform utilized by the brand's production cars, and used a 6.0-liter V12 with 565 horsepower to do 0-60 mph in four seconds and reach a top speed of 180 mph. The carmaker built two of them, sold to collectors very close to the brand. Today's DBS Superleggera platform and its 5.2-liter, 715-hp V12 could make a suitable base, and who knows, Aston Martin — unlike Ferrari or McLaren — could go all the way and swap the DBS' eight-speed automatic for a manual transmission. Another site said the speedster impetus comes from "the high interest demonstrated by multiple collectors." No one has any insight on the symbolism of 88 units, though. Aston Martin did release a series of Dragon 88 models in 2012 for the Asian market, named for the auspicious omens associated with the number 8 in Chinese culture, and the Interush International team entered a #88 Vantage GT3 race car in the 2015 GT Asia Series, but that seems a gossamer thin connection. The Aston Martin One-77, after all, had a lot of sevens in its spec sheet, but was half named for its production volume. If there is a vintage-themed speedster on the way, we'll know more when Aston Martin decides to admit it.

Aston Martin Vanquish Carbon Edition is back in black [w/video]

Earlier this year, I spent the weekend with an Aston Martin Vanquish Volante in a particularly interesting shade of green – the same car you see photographed here, for our First Drive. When it was dropped off, I remember just staring at it, taking in all of its lines, the curves, its pronounced hips – all the details. To say the Vanquish is a gorgeous car is a vast understatement. And here at the Paris Motor Show, the already classy range-topping Aston coupe dons an even more gorgeous appearance in the form of the Carbon Edition. Aston Martin has already given similar treatments to its Vantage, DB9 and DBS (the Vanquish's predecessor), and the svelte look can be had on either the coupe or convertible models, available in black or white. The car gets black window surrounds, darker headlight trim, gloss black alloy wheels and a stylish herringbone carbon fiber trim in the cabin to go with the quilted leather upholstery. One thing that's left unchanged with the Carbon Edition is the massive, old-school powerplant underhood: Aston's 6.0-liter naturally aspirated V12 with 568 horsepower and 465 pound-feet of torque. Hitting 60 miles per hour takes just 3.6 seconds, on its way to a top speed of just over 200 mph. Have a look at the Carbon Aston in our live gallery above, and click below for a short video showing the sleek new Vanquish.