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Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Jay Leno drives James Bond's new Aston Martin DB10

With only ten examples made exclusively for use in the latest James Bond movie, the Aston Martin DB10 is exceedingly rare. So we counted ourselves as fortunate to have seen one up close at Pebble Beach this past summer, and another on a recent visit to the UK. But Jay Leno has done one better. For the latest episode of Jay Leno's Garage, the former talk show host and consummate car collector had Aston's design chief Marek Reichman stop by with one of the DB10s built for the filming of Spectre, which will hit theaters in just a few weeks. Reichman and company actually let the denim-clad celebrity drive the thing on the open roads around his warehouse. That's something that only a few people (namely Daniel Craig and his stunt doubles) usually get to do. Fortunately, Leno being the world-class showman that he is, he and his crew caught the whole experience on video, and you can see the results in the sixteen-minute installment above. Of course this isn't the first Aston that Leno has had by the garage and driven. Nor is it even the rarest, for that matter, having previously hosted the one-of-a-kind CC100 speedster concept almost exactly two years ago. But as far as harbingers of things to come, the DB10 will likely go down in history as a turning point for the company, which is on the verge of launching a whole new lineup based on new architecture and components and with a new design language previewed by the vehicle you see here. Related Video:

James Bond's ‘GoldenEye’ Aston Martin DB5 sells for $2.6 million

Last month, we wrote about the "GoldenEye" Aston Martin DB5 coming up for auction at the Goodwood Festival of Speed, and reported that it was estimated to bring in $1.6 million to $2.14 million. The Aston did a lot better, as it ended up selling for a comfortable $2.6 million. The cinematic Aston's buyer turned out to be the newly founded NYC spy museum Spyscape, which is already displaying the DB5 deal on its website. As a matter of fact, Spyscape will even be offering rides in the DB5 — not a lot of people have ridden in any DB5, let alone one that has been driven by James Bond. As Hemmings notes, the DB5 in question was found for filming by Aston Martin itself along with a couple other examples. After filming wrapped up, it was restored — reportedly to address damage accumulated during the shoot — and put on a promotional tour. Stirling Moss himself drove the car onstage at the Los Angeles Auto Show, when the spiritual successor for the DB5, the DB7, was presented. It's worth noting that the car sold in 2001 for $200,000, and that it was the most expensive piece of Bond-related stuff sold at the time. Last weekend's auction price puts a zero at the end of that price, and then some. Meanwhile, if you can't afford a $2.6 million James Bond car, how about the just-out Lego kit costing $149.99? Related Video: TV/Movies Aston Martin Auctions Luxury Classics aston martin db5 db5