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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

Aston Martin teases the Vantage AMR with a manual gearbox

We are nigh on the debut of Aston Martin's Vantage AMR with a manual gearbox. The English carmaker teased the three-pedal sports car today, Autocar reporting we should see the genuine article sometime in the next week. We still have no idea what kind of transmission this will be — six- or seven-speed, and if a seven-speed, will it employ the motorsports-inspired dogleg setup? What we know is that this is first appearance of the hand-shaker transmission in the lineup since 2017, when Aston Martin made just 14 examples of the V12 Vantage V600. We also know a lot of work went into it. When going public last year with the fact that the manual gearbox would return, Aston Martin explained the height of the challenge involved. The Mercedes-AMG 4.0-liter twin-turbo V8 sitting in the Vantage's engine bay has never been paired with a manual gearbox, so Aston Martin has to create the software and driveline hardware from scratch to make it work. The resulting gearbox will come tuned to make drivers earn their thrills. Chief engineer Matt Becker said, "It reminds you that you have to know how to drive." As a product of the Aston Martin Racing subdivision, and with so much work involved already, the car will surely get other tweaks. The most recent AMR-designated Aston Martins, the DB 11 AMR and Rapide AMR, featured more power, hardcore chassis setups, and a kit of menacing, carbon fiber aero addenda. They also came with substantial price increases, and the Vantage AMR shouldn't disappoint there, either.

TAG Heuer and Aston Martin drop special edition DBS Superleggera

Look the race-spec Aston Martin Vantage GT3 dead in the eyes, and there's a good chance that, at least for a subconscious second, the brain is going to redirect to watches. Watches and high-end cars are a long-standing natural fit. Craftsmanship, quality, precision, attention to detail, etc., make for an easy pairing, and prolific watch advertising in motorsport helps cement the connection. The most often result of such teams is a special-edition watch, but TAG Heuer and Aston Martin wanted to do more on the heels of their partnership announced in fall 2018. The deal is not solely for the track, however, as the two have announced the limited-run Aston Martin DBS Superleggera TAG Heuer Edition, which will come with a unique watch. The details are limited, but Aston Martin did drop a few photos of what the car will look like. As all examples are a fixed specification, every car will feature a Monaco Black paint job with carbon fiber aero pieces. Red accents, such as Pirelli color edition tires that match red brake calipers add a bit of flare. The guts match the skin, as red stitching, red piping, and red bits are seen throughout the black cabin. Triangular quilting is seen on the seats, the center armrest, and the door panels, and TAG Heuer logos embroidered into the seatbacks. Aston Martin did not release cost for the special-edition ride, but it will surely be pricey. Only 50 examples will be built. We also haven't seen what the watch itself will look like, but we've asked Aston Martin about it and will update this post when we hear more about it.