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Aston Martin and Tom Brady partner for new content series

Love him or hate him, it's difficult to argue with Tom Brady's popularity. While celebrity endorsements are as old as advertising, a tie-in between a storied British automaker and the most successful quarterback in NFL history doesn't happen everyday. Today, Aston Martin and Brady announced a new partnership on a content series, Category of One, that's set to debut later this year. Brady is apparently a longtime Aston Martin owner, though the only model mentioned is his current 2017 DB11. Brady will be working with the automaker on a custom-curated 2018 Aston Martin Vanquish S. The whole thing will be documented and released in portions, with the full car debuting sometime this summer. The Vanquish S, while still beautiful and plenty powerful, is the last remaining car on Aston Martin's old platform. There are few other detail on the collaboration. We also really hope Brady didn't scratch the hood of that DB11. We assume Gisele gave him a few tips for proper poses. Related Video: Celebrities Design/Style Aston Martin aston martin db11 aston martin vanquish s

Zagato receives a pair of 600-hp Aston Martin V12s for its private collection

Enthusiasts who missed their chance to buy the limited-edition Aston Martin V12 Zagato released in 2012 are in luck. British manufacturer R-Reforged received permission from both brands to build 38 more cars, split evenly between coupes and convertibles, and it has just completed the first prototypes in its Warwick, England, facility. Fittingly, the first pair was ordered by Andrea and Marella Zagato, and it's headed for the coachbuilder's private collection. The roadster is finished in a darker shade of gold, while the coupe is painted silver, and each color shows up again on the center console. Both cars ride on the same center-locking 19-inch wheels, and they receive a plaque in the engine bay that certifies they were built specifically for Mr. and Mrs. Zagato.  R-Reforged didn't settle for copying and pasting the original blueprints. It made small but significant changes to the cars, including giving the front end a new-look splitter and redesigned fenders. Zagato's signature double-bubble roof remains, but the rear end gains active aerodynamic components that keep the car planted on the ground at autobahn speeds without altering its lines. Carbon fiber body panels help offset the system's weight. Power still comes from a 5.9-liter V12, but it has been tuned to develop 600 horsepower, an 80-horse increase over the original V12 Zagato. Suspension and chassis modifications make the car lower and wider, too. Just 19 pairs will be built in the coming months, and pricing for the duo starts at $2.2 million. Twelve workers make each car by hand, so building one takes up to 16 weeks. R-Reforged told Autoblog there are still some build slots left, but the catch is that the coupe and the convertible are exclusively sold as a pair, which is good news for people who buy supercars like they buy flip-flops. From there, anything is possible. Buyers can request that both cars be built to the exact same specifications, or they can work with the design team to personalize each one.

UK electric motor maker YASA expands production 50-fold for EVs

LONDON — British electric motor manufacturer YASA said on Thursday it was increasing its production capacity from 2,000 to 100,000 units with a new factory to tap into growing demand from carmakers for greener technologies. Automakers are racing to build greener vehicles and improve charge times in a bid to meet rising customer demand and air quality targets but Britain lacks sufficient manufacturing capacity, an area the government is building up. Last year, the government picked a site in central England to house a new automotive battery development facility, which will develop the processes required to manufacture the latest battery advancements. On Thursday, YASA, based near the English city of Oxford, said it had raised another 15 million pounds ($21 million) as part of its expansion. "Our customers are looking to adopt innovative new technologies such as YASA's axial-flux electric motors and controllers in order to meet the needs of the rapidly expanding hybrid and pure electric automotive market," said Chief Executive Chris Harris. The firm exports 80 percent of production and has worked with companies including Britain's two biggest carmakers Jaguar Land Rover and Nissan as well as Aston Martin. JLR will decide this year whether to build electric cars in its home market, previously citing factors such as pilot testing and support from science and government as pre-requisites. Reporting by Costas PitasRelated Video: