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Aston Martin brings ice driving program to America [w/video]

With between four and six hundred horsepower channeled to the rear wheels from a V8 or V12 engine mounted up front, an Aston Martin – any Aston Martin, really – might not seem like the smartest choice for driving on ice and snow. But that can also make it the most fun, and the most enlightening to experience. That's the point behind the Aston Martin On Ice program: allowing customers to drive the latest Gaydon has to offer on slippery, wintery surfaces. But whereas the On Ice program has been established for years in St. Moritz, Switzerland and in the Swedish Lapland, this year it arrived in America for the first time. A series of custom tracks – including a braking/cornering loop, slalom, skid pad and a full circuit – were carved into the snow in Crested Butte, CO, where expert driving instructors taught customers a thing or two about how to handle a powerful twelve-cylinder GT car like a DB9, Vanquish or V12 Vantage. The program has concluded for the season, returning next February, but in the meantime Aston will use the Colorado base camp as the center of its driving experience through the Rockies. Check out the video footage and the details in the press release below. ASTON MARTIN... ON ICE - New US ice driving program launches in Crested Butte, Colorado - Affords customers the opportunity to drive full Aston Martin range in extreme winter conditions - Utilises custom-built Aston Martin facility Irvine, CA, 17 March, 2014 – Aston Martin has launched the company's first ice driving program in North America, hosted at Crested Butte, Colorado providing customers with the ultimate driving experience against a stunning mountainous backdrop. Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the new On Ice program took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom built for the occasion as illustrated in a new film from the event, released today. Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months. Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.

Aston Martin shares plunge to new low following half-year loss

LONDON — Shares in Aston Martin plunged 17% to a post-flotation low on Wednesday after the luxury British carmaker slumped to a half-year loss, the latest automotive firm to be hit by falling demand in Europe. Aston Martin, best known as James Bond's favorite marque, has been undergoing a turnaround plan since Chief Executive Andy Palmer took over in 2014, designed to renew and boost its model line-up and move into new segments. The plan led to an autumn 2018 stock market flotation. But its shares have since fallen by around three quarters from their 19 pounds float price to below 5 pounds, hit most recently by the group's weak performance in Europe, the Middle East and Africa, where half-year demand fell by nearly a fifth. The group posted a pretax loss of 78.8 million pounds in the six months through June from a 20.8 million pound profit in the first half of 2018. Its shares were down 17% at 4.71 pounds by 0748 GMT. "We are disappointed that our projections for wholesales have fallen short or our original targets, impacted by weakness in two of our key markets as well as continued macro-economic uncertainty," Palmer said. Overall wholesale demand grew by 6% in the first six months as the group posted strong increases in the Americas and Asia, but a decline in Britain and the rest of the continent prompted the carmaker to cut its full-year forecast. Aston has also been hit by expansion costs as it builds a new factory in Wales to make its first sport utility vehicle, and a lower average selling price. The company said that if it requires some additional financing it would pursue the funds from sources such as the debt markets. The global car industry has been hit by weakening demand in China and a drop in demand for diesel vehicles in Europe, as well as the cost of electrification. Nissan reported plunging profits last week and said it would undertake its biggest restructuring plan in a decade, axing nearly a tenth of its workforce. But 106-year old Aston also faces the risk of a disorderly Brexit disrupting its wholly British production, as delays at ports due to new bureaucracy could slow down the movement of vehicles and components. "We do not want a no-deal Brexit because of the disruption that causes to issues at the border," said Palmer.

Fisker sues Aston Martin for $100M over The Force 1

We were expecting Henrik Fisker to bring The Force 1, his next vehicle design, to next week's Detroit Auto Show, but that might not happen. In December an attorney for Aston Martin sent Fisker a letter asking the Danish designer to either not show his car in Detroit or to change the design. Fisker responded to that letter by filing $100-million civil extortion lawsuit against Aston Martin in a California Federal court, naming company CEO Andy Palmer, chief spokesman Simon Sproule, and chief creative officer Marek Reichman as defendants. Based on the overhead-view sketch, the English carmaker believes that The Force 1 is "strikingly similar to several of Aston Martin's cars, including the DB10" from the movie Spectre. At the same time the carmaker's letter to Fisker admitted that it doesn't know what the final design will look like, but it appears that the carmaker's intent to "protect its valuable rights if necessary" could not make way for patience. Or perhaps Aston Martin is trying to prevent another Thunderbolt episode before it starts. That incident last year involved the carmaker suing Fisker over his reimagined Vanquish, with the two settling the matter out of court. Fisker says The Force 1 has isn't based on an Aston Martin, and as part of the lawsuit submitted a design breakdown of both the DB10 and The Force 1. Fisker's latest is apparently in partnership with VL Automotive, the company that's been threatening to release a V8-powered Karma sedan for years now, and the Detroit show organizers say they've been working with VL, not Fisker. The lawsuit seeks the $100 million for punitive and compensatory damages and court costs, alleging that Aston Martin's actions "would subject [Fisker] to public humiliation, embarrassment in the industry, and significant financial losses." The public allegations go even further, Fisker's lawyer Jonathan Michaels saying that the English brand, "In an effort to protect itself from further market erosion... conspired and devised a scheme to stomp out Henrik Fisker's competitive presence in the luxury sports car industry." News Source: Wall Street Journal Design/Style Government/Legal Detroit Auto Show Aston Martin Fisker Coupe Luxury Performance lawsuit Henrik Fisker spectre aston martin db10