Aston Martin: Vantage on 2040-cars

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How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

Aston Martin reveals new AMB 001 motorcycle, its first

Aston Martin has taken the wraps off a limited-edition lightweight racing bike called the AMB 001, its first-ever motorcycle, at EICMA in Milan, revealing a sculpted, vaguely retrofuturistic melding of form and function that is the first offering from a new partnership with English bike maker Brough Superior Motorcycles. Featuring a double wishbone front fork, the track-only bike represents a marriage of Aston’s design and Brough SuperiorÂ’s engineering. ItÂ’s inspired by AstonÂ’s current crop of mid-engine sports cars, presented in the brandÂ’s racing colors of Stirling green and lime essence with matte black wheels, forks and brake assemblies mixed in with unadorned carbon fiber. The latter material features on the signature fin, which derives its design from the side strake on Aston cars and which runs atop the bike along the length of the gas tank, under the saddle and out back. Another carryover is the same stainless-steel ultra-light wings that feature on the Valkyrie sitting under the lacquer of the bodywork on the nose and tank. There are also aerodynamic wings attached to the cowl on the front of the bike that harken to the S-curve on the front of an Aston Martin to apply downforce. Carbon fiber figures in the body structure, and titanium and billet aluminum feature elsewhere. The hand-stritched saddle is made of Oxford tan leather. The bike is powered by a V-twin turbocharged engine that makes its first appearance on a Brough Superior bike. It makes 180 horsepower, although thereÂ’s no information offered on top speed. The bikeÂ’s dry weight is just under 397 pounds. Just 100 examples will be built at the Brough Superior plant in Toulouse, France. Starting price is 108,000 euros (about $119,809 at current exchange rates), including a 20% VAT, with first deliveries expected in the fourth quarter of 2020.

Aston Martin and Mercedes will share F1 safety car duties

LONDON — Aston Martin is set to join Mercedes next season as a provider of Formula One's official safety cars, according to media reports on Tuesday. Racefans.net reported that Aston Martin would supply safety and medical cars at 12 of the 23 scheduled races in key markets, with the existing Mercedes cars used at the rest. It said Aston Martin's new DBX SUV, which uses a Mercedes-AMG V8 engine, would be used as a medical car. There was no official confirmation from Aston Martin or Mercedes. Sources indicated to Reuters that the report was accurate, however. Mercedes has been the official provider of the cars, which are deployed in the event of an incident or bad weather to keep the field lapping safely, since 1996 but that deal runs out at the end of this year. A shared supply would make sense for both carmakers, who already have close ties. Aston Martin's executive chairman Lawrence Stroll also owns the Racing Point team, who will race as Aston Martin from next season with four times world champion Sebastian Vettel arriving from Ferrari. Mercedes, a part of Daimler, is set to raise its stake in Aston Martin to up to 20% by 2023. Toto Wolff, principal of the Mercedes factory team, also has a private stake in Aston Martin. Related Video: Motorsports Aston Martin Mercedes-Benz F1