Aston Martin V12 Vantage Dbs-carbon Black Edition, 2011 on 2040-cars

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Aston Martin updates its logo for the eighth time in its history

Whoa, easy on the squinting there, folks. We know, the new Aston Martin logo looks basically the same as the old one. But we promise, it has changed. Here, take a look at the old one (below, left) next to the new one (below, right). There, now do you see it? Aston dropped the single vertical line at the bottom and the inverted arch. Also, the lines are thicker. It's like Aston Martin highlighted the badge and clicked "bold." It also happens to be the eighth redesign of the logo. The original appeared on Astons in 1920, with subsequent designs launching in 1927, 1930, 1932, 1954, 1984, 2003, and now. You can see all of them in order below. Aston Martin Badge 1920 View 8 Photos Aston probably wouldn't be that put off by us describing the new logo as the old one, but "bold," because the company's new tag line follows suit: "Intensity. Driven." Yes, the tag line is basically a synonym for "bold." Aston says the new branding is part of a new focus on providing luxury cars with maximum performance. It also seems to reflect the brand's upcoming roster of mid-engine sports cars with the F1-inspired Valkyrie (above, left), now in production, and the less extreme Valhalla (above, right), the latter of which will start deliveries in 2024. The new badging will appear on the Aston Martin F1 cars, and will also appear on these new-generation Aston sports cars. Related video:

Aston Martin Vantage might get a Mercedes inline-six

Aston Martin has turned its eye to the inline six-cylinder engine Mercedes-Benz installs in the CLS 53. The British carmaker uses an AMG-sourced 4.0-liter V8 for the DB11 and the Vantage, which produces 503 horsepower and 505 pound-feet of torque in the latter coupe. Aston Martin hasn't said anything about whether or when it would use the inline-six, nor mentioned a product to slot the engine into. If the six does migrate from Germany to England, the move brings several benefits for Aston Martin, and it would create the first six-pot Aston Martin since the 1999 DB7. The 3.0-liter, AMG-built six-cylinder uses an electric turbocharger to put out 430 hp and 383 lb-ft of torque, and gets help from a 48-volt EQ Boost micro-hybrid system throwing in 21 hp and 184 lb-ft. After driving it at a Mercedes-Benz test track, Aston Martin's chief engineer Matt Becker called the powerplant "very complicated and clever," and said, "it's a very impressive engine" that he could envision serving the brand. The 2019 Vantage engine bay can already fit the company's in-house, 5.2-liter V12, so a straight-six shouldn't be hard to swallow. As for how it would fit into the lineup, there's a chance a six-cylinder Vantage supplants the V8. However, since Becker said his engineering team "would not necessarily play" with the AMG's power curves, that option would probably have to wait until AMG upped the three-liters' output. We'd be surprised if Vantage buyers would accept giving up two cylinders and 73 hp. More likely, a six-cylinder Vantage could give Aston Martin a new entry-level model to undercut the $153,081 Vantage V8, but with plenty of ponies to thrill. A V6 coupe could also help the carmaker's emissions scores, and serve specific markets such as China where engine displacements greater than three liters get hit with heavy taxes. Related Video:

Aston to show $99k V8 Vantage GT, special editions in NY [w/video]

Aston Martin has never been touted for the affordability of its cars, but with its new V8 Vantage GT, it's at least taking a stab at the concept. Priced at $99,900, the company probably feels like it's giving them away. Aston Martin says its Vantage GT is inspired by its long history in motorsports. Available as either a coupe or convertible (at extra cost), the GT packs the automaker's 4.7-liter V8 pumping out 430 horsepower and 361 pound-feet of torque capable of getting it to 60 miles per hour in 4.6 seconds and to a top speed of 190 miles per hour. Buyers can choose between either a seven-speed automated manual with magnesium paddle shifters or a traditional six-speed manual. Despite the stripped-down price, buyers aren't going to be missing many amenities in the GT. It comes standard with graphite-painted alloy wheels and black trim around the headlights side windows, exhausts and taillights. An optional graphics pack recalls Aston Martin's 24 Hours of Le Mans success with contrasting colors on the grille, mirror caps, rear diffuser and – on coupes – the A-pillar. The interior gets carbon-fiber sill plates, Alcantara door panels and sport seats from the V12 Vantage S. North American sales begin in the third quarter. The other new Aston slated for reveal at this week's New York Auto Show is the DB9 Carbon Edition, which is aimed at carbon fiber lovers. It adds loads of the stuff inside and out in a traditional mix of luxury and high performance. It begins as a standard DB9 with a 6.0-liter V12 rated at 510 hp and 457 lb-ft and a six-speed automatic transmission. The big engine cruises to 60 mph in 4.6 seconds and to a top speed of 183 mph. The Carbon Edition is actually separated into two different editions. Carbon Black models come in Carbon Black II exterior paint, and Carbon White models use Stratus White. Both come with a wide variety of carbon trim, including on the side strakes and taillight trim, with a black mesh grille and window trim accentuating the look. Buyers can also add an optional carbon fiber front splitter rear diffuser and mirror caps. Prices start at $199,995 and deliveries begin in the third quarter. Scroll down to get all of the details on the new Astons, and to see a Bloomberg video with Julian Jenkins, Aston Martin's president of the Americas, talking up his company's new entry-level baby. The video meant to be presented here is no longer available. Sorry for the inconvenience.