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Aston Martin DB5 re-creates life-size Corgi diecast toy car for 007 movie

To promote the upcoming James Bond film "No Time To Die," Aston Martin has turned a DB5 into a life-size toy car. In fact, the car itself is kind of a giant toy, one of the $3.6 million DB5 Goldfinger Continuation models that mimic the movie car with mock machine guns and rotating license plates. Now, it has a giant vintage Corgi Toys box to match. The original Corgi 007 Aston Martin DB5 toy debuted in October 1965, about a year after the "Goldfinger" movie showed Sean Connery behind the wheel of the gadget-infused spy-mobile. According to some estimates, the Corgi sold 4 million copies in four years, making it the best-selling toy car in history. Over the years, Corgi has retooled and re-released the model several times, selling over 20 million in total. The big box, unveiled at London's Battersea Power Station, re-creates Corgi's original release packaging complete with period artwork. In 1965, according to Aston Martin, the toy car sold for just 50 pence, the equivalent of just under $14 today when accounting for inflation. You can still get a new one for about $20, but first-release models can run up to $350 in good condition. The DB5 Goldfinger Continuation is one of just 25 cars built by Aston Martin's Heritage Division, the same outfit that brought you continuation models of the DB4 GT and DB4 Zagato. However, while those are faithful re-creations of the original cars, the DB5 Goldfinger is a little different. The cars are built as the original DB5s were, taking about 4,500 hours each and emerging from the same workshop in Newport Pagnell as the 1963 models did. In this case, the intriguing DB5 Goldfinger was developed in conjunction with Chris Corbould, the special-effects coordinator on the last 14 Bond movies and the individual responsible for modifying several of the picture cars. The cars have been outfitted with oil slicks, Browning machine guns that pop out from behind the lights, and a bulletproof shield that rises from the rear to protect the rear windscreen from villainous rounds. None of these things actually work — the oil is really water, the guns emit a bang-bang noise and flash some LEDs — but even so, the car is not street legal. It also comes with a rotating license plate holder and a roof panel shaped like Bond's ejector seat exit. There is, of course, no ejector seat.

Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Aston Martin wants to get involved in F1 engines

LONDON — British luxury sportscar maker Aston Martin is looking to get more engaged in Formula One, chief executive Andy Palmer said on Sunday amid speculation of a title partnership with Red Bull and future engine involvement. "We want to be more involved in the sport," Palmer told Britain's Channel 4 television while attending the Singapore Grand Prix. "We're currently studying the 2021 engine. If we get a reasonable regulation that brings down the cost of the engine, Aston would like to be involved in the engine," added the Briton. "And then of course we'd like to be involved a little more next season and then join the dots. But it really depends on what happens with the engine regs." Red Bull and Aston Martin have an existing relationship, with the team's race cars carrying branding for the marque since last year. Top designer Adrian Newey, whose Renault-powered Red Bull race cars won four successive drivers' and constructors' titles between 2010-13, has worked with Aston Martin on the AM-RB 001 Valkyrie 'hypercar'. Media reports have suggested Aston could become Red Bull's title sponsor next season. Former Nissan executive Palmer was a key figure in negotiating just such a previous deal for the Japanese manufacturer's Infiniti brand, which has now gone to the Renault works team, to partner Red Bull. The British-based team currently use Renault engines, branded Tag Heuer. Formula One, under new management since U.S.-based Liberty Media took over in January, and the governing FIA are looking at what sort of unit will power the series once the current agreement expires in 2020. The aim is to bring down costs and allow a cheaper and less complex engine than the current 1.6 liter V6 turbo hybrid power units, one that could also encourage new manufacturers into the sport. Aston Martin, a 104-year-old firm whose road cars have become closely associated with fictional British secret agent James Bond, last competed in Formula One in 1960. The company is now owned mainly by Kuwaiti and Italian investors and is seeking to boost its share of U.S. markets. Last month Aston reported its first half-yearly profit in almost a decade and it expects full-year volumes to rise by around a third to roughly 5,000 cars. Reporting by Alan BaldwinRelated Video: Motorsports Aston Martin Renault Technology Emerging Technologies Racing Vehicles F1 adrian newey