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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Aston Martin fleet week: Next vessel to sail is a luxury submarine

Aston Martin's latest project aims to go beneath the surface, literally. It announced Thursday a partnership with a Florida-based developer of submersibles to develop a strictly limited-edition, deep-diving submarine code-named Project Neptune. The luxury brand is apparently making quite a splash at the Monaco Boat Show this week, having just revealed the AM37, a 37-foot, six-passenger, two-crew-member speedboat replete with natural teak sliding decks and custom-outfitted interior that will cost $1.6 million. For Project Neptune, the British marque is joining forces with Triton Submarines, which makes luxury submarines for superyacht-owning hobbyists as well as more robust models for scientists and filmmakers that are capable of exploring the deepest parts of the ocean. Plans call for marrying Triton's Low Profile three-person platform with the automotive brand's design and engineering language, under the direction of its Chief Creative Officer, Marek Reichman. Aston Martin Consulting will oversee the project. No details yet, but Triton's existing 1650 Low Profile three-person sub, its lightest model, weighs 8,800 pounds and can dive to 1,650 feet. A 30 kWh battery powers four 5-horse thrusters, and it can stay submerged for up to 12 hours. The most dramatic part of Triton's design is its incredible bubble shape — a spherical, transparent pressure hull. Some of Triton's more rigorous designs can reach depths of 7,500 feet. A Triton sub reportedly starts at a cool $3.3 million, and it's certainly nice, with stitched leather seats. But that, of course is a crude version compared with Aston Martin's panache and uber-exclusive materials. Pass the caviar, won't you, old boy? Related Video: Weird Car News Aston Martin Luxury submersible

Paris Motor Show and a Subaru luxury brand? | Autoblog Podcast #556

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder. They kick off this episode with driving impressions of the new 2019 Aston Martin V8 Vantage and 2019 Volkswagen Jetta. Then they recap the 2019 Paris Motor Show, and talk about their favorite cars from the event. They answer some reader mail and try to answer the question: Should Subaru have its own luxury brand?Autoblog Podcast #556 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: Aston Martin V8 Vantage and VW Jetta Our favorite cars from the 2019 Paris Motor Show Spend Subaru's Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Paris Motor Show Aston Martin Automakers Subaru Volkswagen Coupe Electric Luxury Performance Sedan aston martin v8 vantage