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Bond does a machine-gunning Aston Martin donut in first 'No Time to Die' trailer

James Bond doesn't just drive an Aston Martin. He doesn't just do donuts, and he doesn't just shoot machine guns. Double-oh-seven does donuts in an Aston Martin DB5 while Gatling guns pop out of its headlights and snipe his enemies. The stunt is one of the most eye-popping visuals in the first official trailer for the newest film in the Bond franchise, "No Time to Die." For the last time, a Bond trailer debuts with Daniel Craig as the lead man, and it puts all of the information we've been collecting throughout the past few months into an action-packed 2 1/2 -minute clip. The trailer starts exactly how we'd hoped, with a car chase between the DB5, Jaguars, and some motorcycles. Even before the new footage, Aston Martin detailed exactly which cars we'll see in the new flick. To some degree, the Valhalla, the DBS Superlegerra, the V8 Vantage, and the DB5 will all make appearances. While the DB5 seems to be Bond's vehicle of choice, the trailer shows newcomer Nomi (played by Lashana Lynch) driving the DBS. In addition to the Range Rover seen flipping in the clip, we also expect to see the new Land Rover Defender in the film.  As is typical of any Bond story, 007 seems to get caught in a trap, as he navigates his relationship with Lea Seydoux as Madeleine Swann and chasing Rami Malek, the new villain Safin. Here's the synopsis straight from YouTube:  In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology. We also see appearances from Ralph Fiennes as M, Christoph Waltz as Ernst Stavro Blofeld, Naomie Harris as Moneypenny, and Jeffrey Wright as Leiter. "No Time to Die" releases April 8, 2020. Celebrities TV/Movies Aston Martin Videos James Bond trailer Daniel Craig db5 No Time to Die

Aston Martin announces Rapide E as its first all-electric model

Aston Martin has announced official specifications for its first battery-electric model, which will be the Rapide E. Developed together with Williams Advanced Engineering, the 2019 Rapide E will have two electric motors good for a total of 610 horsepower and 700 pound-feet of torque. The Rapide E four-door, which will be produced in a limited run of 155 units, will be good for 155 mph. Its WLTP range target is said to be over 200 miles, and an hour of charging is good for 185 miles, using a regular 400-volt 50kW charger. Aston says the car's 800V battery system can also be charged with a 100kW+ charger at a rate of over 5 miles per minute. The electric powertrain is where the Rapide S's six-liter V12, gearbox and fuel tank would normally reside, to keep weight distribution in check; using composite materials and lightweight alloys, Aston has been able to meet the Rapide E's weight targets. To beat the aerodynamics of the Rapide S and to make it as silent as possible, both the car's exterior and underbody have been given a makeover from an EV development viewpoint and the low-rolling-resistance Pirelli P-Zero tires even feature noise-canceling foam inside them. As Aston is still in the business of making sports cars, the Rapide E's performance must be up to par: It reaches 60 mph in less than 4 seconds, and the 50-70 mph overtaking time is just 1.5 seconds. Aston says these figures can also be reached with a battery that is less than fully charged – the target is for "maximum performance on-demand throughout majority of the battery state of charge window," to put it succinctly. Aston's benchmark is that the Rapide E is capable of a full Nurburgring lap without any derating of the battery, with the electric version able to give a hassle-free performance expected of an internal combustion car. Perhaps that is a veiled reference to Teslas that have experienced overheating problems in track use. Aston Martin also states that it has strived to keep the Rapide E feeling like an Aston Martin, especially compared to the V12-engined Rapide S sibling. For Aston, this has meant chassis and electric powertrain tuning to retain the Rapide S's handling characteristics and "feel," including using a limited-slip differential through which the twin electric motors deliver their power — and keeping an eye on the springs, dampers and software integration to keep the car from feeling ponderous or clunky.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule