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Aston Martin opens new factory to build key first SUV

ST ATHAN, Wales — Aston Martin opened a new factory in Wales on Friday to build the British automaker's first sport utility vehicle, key to its hopes of a turnaround after a poor performance this year sent shares tumbling. Aston launched its DBX model last month, hoping that more female buyers will help boost sales after a year in which it has so far posted a pre-tax loss due to weaker-than-expected demand for its sports cars, particularly in Europe. "The opening ... is a hugely important milestone in the companyÂ’s growth plan and integral to our ambitions as a global luxury brand with a presence in all major sectors of the market," said Chief Executive Andy Palmer. The St Athan site near Cardiff in south Wales is the 106-year-old firm's second car plant after its existing site in Gaydon, central England. Aston has seen its share price fall by around 75% since a stock market flotation in October 2018 as the global automotive industry faces the challenge of falling demand in several important markets and the need to spend more electrification. On Thursday, Autocar magazine reported that Canadian billionaire Lawrence Stroll, owner of Formula One team Racing Point, is preparing a bid for a major stake in Aston Martin, prompting its shares to rally. Aston declined to comment on the report.   Featured Gallery 2021 Aston Martin DBX: L.A. 2019 View 40 Photos Plants/Manufacturing Aston Martin SUV

Aston Martin DBS 770 announced as high-horsepower swan song

Aston Martin will send off the DBS with a limited-edition model called 770 Ultimate. Due out later in 2023, the coupe will stand out from the regular-production model with a more powerful engine, several chassis-related changes, and a handful of edition-specific design details. Aston Martin calls the car "the ultimate finale to a bloodline" and pledges that the coupe will "surpass them all." It adds that the 770 Ultimate will feature a "re-engineered, sharper dynamic focus coupled with exquisite design." That's pretty vague, but there's a big hint potentially hidden in the name: 770 could refer to the engine's output. The DBX 707 uses an evolution of the standard SUV's twin-turbocharged, 4.0-liter V8 tuned to develop 707 pferdestarke, which is the German word for metric horsepower that's often abbreviated as PS. Applying this logic to the 770 Ultimate strongly suggests the model will gain a 770-pferdestarke version of the twin-turbocharged, 5.2-liter V12 that powers the standard DBS. That number converts to about 759 horsepower. In comparison, the DBS puts 715 horsepower under the driver's right foot. That's enough for a 3.3-second sprint from zero to 60 mph. We're guessing that the Ultimate will retain an eight-speed automatic transmission, and suspension modifications should give it sharper handling. Aston Martin will release additional details about the DBS 770 Ultimate in the coming weeks, and the model is scheduled to make its debut in early 2023 — a specific date hasn't been published yet. Production will be limited to 499 units globally, and we expect a base price of well over $300,000. As for what's next, your guess is as good as ours: Aston Martin hasn't announced whether it will replace the DBS. Related Video:

Aston Martin CEO plans for seven-vehicle lineup

Aston Martin which has survived for the last hundred or so years with a remarkably tiny vehicle lineup, is now making preparations for its next seven vehicles, according to the company's CEO, Andy Palmer. The CEO elaborated on the company's "Second Century Plan" explaining that it'd feature a three-pillar product road map that is apparently "crystal clear." Pillar one, sports cars, should surprise no one. The three-pronged lineup will continue, with the new DB11 sandwiched between the Vantage and Vanquish replacements. But don't expect more than three Aston sports cars – Palmer shut down the idea of a car below the Vantage. Next, we have "saloons," which means sedans, if you prefer coffee to tea and Hershey's to Cadbury. This is trickier, of course. In April of 2015, we reported that the Rapide sedan would die and that the DBX would be its replacement. But in October, we reported that the Rapide name may live on as an all-electric model. That same April report also claimed we'd see a Lagonda-badged sedan, which now seems like a virtual certainty following the success of the rare Lagonda Taraf. The tea leaves of pillar three – crossovers and "specials" – are the most difficult to read. We know the rakish DBX crossover is coming. But we're wagering that Aston will complement its CUV/SUV lineup with something more traditional that could combat stuff like the Bentley Bentayga. But rather than badging it as an Aston, we think it's more likely this hypothetical vehicle would be badged as a Lagonda. Here's why. The last thing we wrote about a Lagonda SUV came in July 2014, when reports indicated that plans for such a vehicle had been abandoned. But with the explosion in CUVs at virtually every price point, it seems impossible for Aston Martin to ignore the segment. This would give the company a two-pronged approach. We doubt Aston would reestablish the Lagonda brand to just sell a single vehicle. What about the specials, though? That sounds like low volume and high performance to us, which could mean a One-77 successor. Aston has gone on record as saying it'd be open to aerodynamic god Adrian Newey penning a hypercar design. In fact, regarding a Newey-designed Aston, Palmer himself said, "There is rarely smoke without fire." If this were to ever happen, though, we're betting it won't be for some time. The DB11, Vantage/Vanquish replacements, and DBX will be the first new vehicles from the brand, Palmer indicated.