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How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

Bathurst 12-hour gallery is GT3 heaven [w/video]

The 2015 Liqui-Moly Bathurst 12-Hour race was run this weekend at the Mt. Panorama Circuit in Bathurst, Australia. Race photographer Joel Strickland sent us a huge batch of photos, all of which make us salivate for the switch to GT3 rules in the United SportsCar Championship; the top seven finishers at Bathurst were of seven different makes: Nissan GT-R NISMO GT3, Audi R8-LMS Ultra, Aston Martin Vantage GT3, Bentley Continental GT3, Mercedes SLS AMG GT3, Ferrari F458 Italia and Lamborghini Gallardo. It was a sweet victory for the No. 35 car driven by the NISMO Athlete Global Team after it crashed in Saturday qualifying, and then was only in third place on the penultimate lap. The three-man driving team included two GT Academy winners, one of whom, Florian Strauss, has only been a professional race car driver for 18 months. It's the first time the GT-R has won at Panorama since the original R32 "Godzilla" took back-to-back wins in 1991 and 1992. Second place went to the No. 15 Phoenix Racing Audi R8-LMS Ultra, 2.4 seconds behind the winners, third to the Craft Bamboo Racing Aston Martin Vantage not even half a second behind the Audi. The Bentley Motorsport team, in its first Bathurst 12-Hour with two cars, had its No. 10 Continental GT3 in the lead until the penultimate lap and in second place until the final corner, but crossed the line in fourth after some rubbin'-is-racin' action from chasers. And if pictures aren't enough, as of writing you can still watch the live stream of the entire race at the Bathurst 12-Hour site. Or, if you don't have the time, at least be sure to check out the last five minutes, below. Enjoy. Featured Gallery 2015 Liqui-Moly Bathurst 12-Hour View 118 Photos Image Credit: Copyright 2015 Joel Strickland / AOL Motorsports Aston Martin Audi Bentley Nissan Coupe Racing Vehicles Videos aston martin vantage gt3

Aston Martin DBX Bowmore Edition is distilled luxury with a whisky theme

Aston Martin, one of the best-known British carmakers, is joining forces with Bowmore, one of the best-known Scotch whisky distillers, to create a limited-edition version of the DBX. Designed by the company's Q division, the Bowmore Edition is a cocktail of modern luxury and old-school craftmanship for car and whisky enthusiasts alike. It takes a well-trained eye to tell the Bowmore Edition apart from the regular DBX in traffic. It's painted in a relatively subtle color named Bowmore Blue, though buyers can alternatively order Xenon Grey. Black brake calipers and black wheels come standard, but our favorite exterior feature is on the side strakes. They gain copper inlays cut out of the original Bowmore still. Q by Aston Martin badges round out the list of visual tweaks. Buyers can choose between a single- and a two-tone interior. Both feature copper and blue tweed inserts created by the Islay Woollen Mill that's located on the same island as the Bowmore distillery. More still-sourced copper accents are found on the bottom of the front cupholders and on the sill plates, and each car comes with an array of edition-specific accessories, including a tweed picnic basket and a leather holdall bag. Aston made no mechanical modifications to the DBX Bowmore Edition, so please don't pour single malt in its fuel tank. Power comes from a twin-turbocharged, 4.0-liter V8 engine borrowed from Mercedes-Benz and tuned to develop 542 horsepower and 516 pound-feet of torque. It spins the four wheels via a nine-speed automatic transmission. The DBX posts a 4.2-second sprint to 60 mph and it can tow up to 6,000 pounds when properly equipped, which represents about 2,000 bottles of whisky — or a few hundred less if you factor in the trailer. Q by Aston Martin will build 18 units of the DBX Bowmore Edition. Deliveries will take place in the fourth quarter of 2021, but customers won't simply be handed the keys before being sent home. They'll first travel to Edinburgh, Scotland, where they'll pick up their SUV. They'll then take a 170-mile road trip through the fairy tale-like Scottish countryside before boarding a ferry for Islay for a three-night stay. Participants will eat, sight-see, visit the Bowmore Distillery, and hand-fill their own bottle of 39-year-old whisky straight from the cask, which is not bad as far as souvenirs go. Pricing hasn't been released yet, but the standard DBX starts at about $190,000. Related video: