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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Aston Martin V12 Speedster DBR1 specification pays homage to a beautiful race car

Aston Martin debuted the limited-run V12 Speedster over a year ago, and today it’s introducing a special edition version of the roofless and windshield-less supercar. ItÂ’s called the DBR1 specification, as it takes after the DBR1 race car from the 1950s.  YouÂ’ll immediately see the resemblance between the two in the gorgeous photos above. The V12 Speedster is finished in the same Aston Martin Racing Green paint, and features the same Clubsport White pinstripe and roundels. A Satin Silver anodized finish is applied to the grille to match, and a Clubsport lipstick graphic caps off the front. You also get 21-inch center-lock wheels finished in a Satin Black paint — Aston says each Speedster in this spec spends over 50 hours in the painting process alone. YouÂ’ll get Conker saddle leather on the inside that is complemented by Viridian Green textile and Caithness leather. The interior also features glossy carbon fiber trim and satin silver brushed aluminum switchgear. Aston says this combo is its modern interpretation of the DBR1Â’s interior. And do remember that there is no roof — we have a feeling that you donÂ’t want this interior getting wet. In case you were curious as to why Aston Martin is using the DBR1 as inspiration here, you should know that the car has a rather commendable history in racing. It won the 1959 24 Hours of Le Mans, is a three-time winner of the 1,000-km of Nurburgring and also took the World Sportscar Championship the year it won Le Mans. On top of that, itÂ’s just flat-out gorgeous. “Creating a bespoke specification that nods to the glory of the DBR1 has been a huge privilege for my team and I, and I very much look forward to seeing these cars being driven with the same enthusiasm that we have applied to their design,” says Marek Reichman, Aston's chief creative officer. This DBR1 specification features the same vitals as the standard V12 Speedster. That means it has a 5.2-liter twin-turbo V12 under its hood that makes 700 horsepower and 555 pound-feet of torque. ItÂ’ll do 0-60 mph in 3.4 seconds on its way to a 198 mph top speed. Have fun doing that without a windshield. Aston says you can order a V12 Speedster in this spec now and expect delivery in mid-2021. No price for the DBR1 was given, but the car starts at about $950,000. We suspect this one is a good bit more, likely arcing past the $1 million mark. Related video:

Aston Martin values electric propulsion over downsizing

Not even small-volume manufacturers are being exempt from the automotive industry's pursuit of higher efficiency and lower emissions. At present, that means either electric propulsion (whether in part or in whole) or downsizing conventional engines, and for Aston Martin, the future apparently lines in the former. "I see in our future obviously V12s, V8s and probably battery-electric cars," Aston's CEO Palmer revealed to Autocar. "As time evolves, there's probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I'd rather put a hybrid in there than an in-line four-cylinder." So just how does the company envision implementing electric or hybrid propulsion? "Imagine something like a 4x4, 1,000-bhp silent Rapide. I think 'Power, Beauty, Soul' doesn't say it has to be a gasoline engine. It just needs to be really powerful, really beautiful and set your heart on fire," Palmer explained. "I'd argue that 1,000 bhp on the ground would probably do that for you. So that's the route we could go." The British automaker demonstrated the DBX concept with an all-wheel-drive electric powertrain at the Geneva Motor Show a few months ago, and is currently in the process of revitalizing and expanding its current product range. Of course Aston isn't the only high-end niche automaker faced with the decision to either downsize or add hybrid propulsion. Ferrari is taking both approaches, using smaller turbocharged engines in its V8 models and moving towards hybrids with its V12s. Porsche offers an array of plug-in hybrids and is in the process of downsizing and turbocharging its naturally aspirated engines. Pagani switched from a big V12 in the Zonda to a smaller turbo V8 in the Huayra. Bugatti is expected to use electric turbochargers in its Veyron successor. And Lamborghini was recently reported to be considering a turbo five for the Huracan.