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Aston Martin makes the DB11 and its configurator more powerful

Aston Martin sold 4,150 cars last year, but the luxury automaker said its configurator served up more than two million specification sessions. Going with the overwhelming numbers, for 2022 Aston Martin has focused on "the customer journey" for imminent and aspirational buyers by rolling out a new and highly featured configurator. At last, the firm greets potential customers and the merely curious with the kind of luxury one expects of the brand. This is especially important for a company working through its Project Horizon turnaround, and also because, as the official Safety Car and Medical Car sponsor of Formula 1, traffic to Aston Martin's web site spikes every time its Vantage and DBX are called out on track during races.   The configurator's been built using Epic Game's Unreal engine, a digital creation tool building portals for everything from real estate to fashion, supplemented by Nvidia GTX graphics. In the present Phase One, visitors can place their chosen model in studio or outdoor environments, with daytime or nighttime lighting, and get high-res, zoomed-in beauty shots of their their vehicle details. Yet while Aston Martin poured new features into the configurator, it has reorganized and simplified the site's use. For instance, individual elements such as exterior paint are broken into six color groupings like Blacks & Greys and Bronzes & Oranges, providing users a glimpse at the range of hues on offer without overwhelming them into analysis paralysis. The surfeit of choice carries on inside, naturally — there are eleven carpet colors on offer and 12 shades of headliner. The simplifying rationalization carries on in the cabin, too, with three themes available to establish a quick baseline for personalization. The starter theme is called Create, showcasing ornate stitching on the seat bolsters, perforated, patterned seatbacks, door cards, and arm rest. Next up is Accelerate, which "will appeal to customers who wish for a more focused interior." This one puts Alcantara all over, notably on the entire seat faces and bolsters, with leather trimming the seat sides and headrests. Create and Accelerate can be had in ten colors in monotone and duotone arrangements. Inspire, the topmost theme and "the epitome of luxury," can be had in 38 colors and in monotone, duotone, and light duotone.

Aston Martin DB11 is such a tease

Aston Martin would like to take a moment to remind you that it makes beautiful cars. Naturally, the model you're likely most interested in learning about is the upcoming DB11, which we're pretty sure will make its global public debut at the upcoming Geneva Motor Show in March. To make sure you don't forget, the automaker has created this handy teaser microsite. Although the video released by Aston Martin to go along with its teaser site doesn't actually mention one of its prettiest recent models, the DB7, it does hit some memorable highlights. Starting all the way back in 1950 with the introduction of the DB2, the British sportscar manufacturer has had a history of stunning coupes. Perhaps the most well-known of all is the DB5 of the Swingin' Sixties, made famous as the car James Bond drove as he eluded baddies in movies like Goldfinger. Granted, we already have an idea of what the new DB11 will look like, at least from the front, which makes dark and shady teasers like the one here a tad less interesting. No matter, we like what we've seen so far, and can't wait to take it all in once the coupe is released in all its official glory. Until then, let the teasing continue. Related Video:

Aston Martin's electric Lagonda lineup to open with a crossover

At the time of the Geneva Motor Show, Aston Martin announced it would be re-awakening the storied Lagonda brand to manufacture zero-emission luxury cars. The timeline for these was cast to 2023 at first, but now information has come to light that Lagonda would start selling cars two years earlier, with — you guessed it — an SUV. AutoExpress is reporting that the first model for Lagonda will be a full-electric SUV, which would share some of its technology with the Aston Martin DBX, which might gain the name Varekai when it hits production. Talking to AutoExpress, company CEO Andy Palmer divided the future plans in two: "if it's an Aston, it's probably got a gasoline engine and it's probably got a V-configuration. It might or might not have a hybrid attached to it. But if it's a Lagonda, it's 100 percent electric." Palmer says Lagonda could be able to sell cars via a separate network in the U.K., but that globally the cars would have to co-exist in Aston Martin brand centers. Palmer wouldn't confirm whether the 2021 Lagonda SUV would also be made in the same St. Athan factory as the DBX. The Lagonda sedan was previewed by the swoopy Vision Concept, which Palmer says is "a design study" that focuses on core elements of the Lagonda. Palmer says two key aspects of the concept might not yet be production-ready by 2021: the solid state battery and Level 4 autonomy. The production car should have a realistic range of more than 400 miles, and it should be able to whisk customers away as effortlessly as a chauffeur-driven sedan. View 14 Photos Related Video: