2011 Aston Martin Carbon Black Edition on 2040-cars

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Aston uses DB11 canvas to show what Q can do for you

Aston Martin is putting greater emphasis on its bespoke Q division, which creates and builds one-off designs. At this year's Geneva Motor Show, Aston is bringing a prime example of what Q can do for you. The beautiful Zaffre Blue DB11 shown here showcases Q. The paint is complemented by exposed carbon-fiber details on the front splitter, side sills, rear diffuser, side strakes, hood vents, and door mirrors. Carbon fiber is also on the wheel center caps and under the hood on the engine cover. Inside the DB11, the Obsidian Black leather interior features Q logos embossed on the seats and a four-piece set of color-matched luggage in the trunk. While the company's claim of "almost limitless opportunities" to create a customer's perfect car may be hyperbole, Q's reach goes far beyond simply picking paint or leather colors from a big list or design book. Porsche, McLaren, Ferrari, and other high end brands also offer programs similar to Aston's. A customer who commissions Q to build a car will be able to choose from a range of unique leather quilt upholstery patterns, body-color matching wheels, and a choice of new wood or leather interiors. Aston equates the choices to that of a tailor or a custom yacht builder, with each car built to a customer's specific desires. These customers work with specialists from Q to design their bespoke vehicle. If you have the means, Q can probably make it happen. The DB11 will sit alongside the new Aston Martin Vanquish S and the AM-RB 001 hypercar that was co-developed with Red Bull Racing in Aston's stand this year. Related Video:

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin 'Goldfinger' DB5 continuation cars' gadgets revealed

Awhile back, Aston Martin announced that it would create some Aston Martin DB5 sports cars that replicate James Bond's car in the movie "Goldfinger." What really got our attention was that Aston Martin intended to give it functional gadgets. The company has finally provided a list of the details it intends to replicate, along with some samples of progress, and it's all quite impressive. The list of functional or semi-functional gadgets that will be included is extensive. About the only thing that won't operate is the passenger ejector seat, which is completely understandable. Otherwise, the car will have rotating license plates, extending bumper rams, an oil slick system, smoke screen generator a simulated radar screen in the center stack, switches under the armrest and shift knob and a weapons storage tray under the seats. Under the semi-functional list are the machine guns and raising bullet shield. We say semi-functional because the machine guns don't actually fire anything, and we doubt the bullet shield should be put to the test. The company also released video showing the progress on the smoke screen, oil slick and machine guns. The oil slick is easily the most impressive, as the dispenser deploys from behind the taillight and sprays in the same fan pattern from the movie. And it very clearly will spray liquid, though actual oil spray is probably inadvisable in real life. The machine gun, while not actually firing shots, is still impressive to see. It deploys from behind the turn signals, and it lights up and recoils in a very convincing manner. The smoke screen is less impressive after all this, but it still looks true to the movie, since it appears it will send smoke out the tailpipe. This car is turning out to be the ultimate piece of Bond memorabilia with its shockingly realistic and well-integrated gadgets. So we're inclined to agree with our West Coast Editor and resident Bond expert James Riswick that this is totally worth the 2.75 million pound price tag. And if you don't agree, you may find the Lego DB5 model more acceptable.