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Aston Martin lead designer doesn't fear the future

Marek Reichman is the chief creative officer of Aston Martin, so he oversees the creation of some of the world's most desirable vehicles. This includes not only the production cars from the venerable British brand, like the DB11 coupe and convertible, or the all-new Vantage, but also "Specials." These limited-edition, extremely expensive, outrageous and drool-worthy custom vehicles are developed by Aston's special advanced engineering skunkworks, like the Vulcan and Valkyrie. And, now, with the revival and reimagining of Lagonda as an electric and autonomous ultra-luxury sub-brand, he's also responsible for creating a full line of vehicles to fill out its offerings — a limousine, a coupe and an SUV. Speaking at the global launch of the brand's new Vantage — long its best-selling vehicle and the entry-level gateway into the Aston universe — Reichman is cautiously optimistic about the future of the traditional sports car. In part, because he believes that some humans will always crave speed and feel. "Washing clothes became automated, building refrigerators became automated. Everything becomes automated, because we see it as advanced," Reichman says. "But there will always be a segment of the population that wants that experience. That engagement." Of course, as technology advances toward the alleged inevitability of our electric and autonomous future, and rules regarding who can own or drive what kind of car lead or follow, this segment may become increasingly restricted. Reichman lives in Oxford, England, which will become the first city in Europe to completely ban carbon-emitting vehicles in the start of the next decade, so he is well aware of these impending changes. "At the high performance end it might become the province of the rich, who will need private spaces to use these vehicles," he says. "But what will happen with the Morgans or the Lotuses of the world — the more accessible brands? There may still be a place for them." View 17 Photos This sense of possibility stems from Reichman's belief that the next generation can hold simultaneously divergent ideas. "I think there is always going to be a space for the personal need and desire for performance driving. I see it even in kids today," he says. "They believe in the world of electrification. That that is their inevitable future.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Aston Martin creates custom Vanquish series in smooth carbon

In a demonstration of just how extensively it can cater its vehicles to the customer's specific tastes, Aston Martin has done up a special series of Vanquishes at the request of an individual customer. Carried out through the Q by Aston Martin customization service, the Vanquish "One of Seven" edition is distinguished by its unique carbon-fiber bodywork. The order required Aston to develop a new manufacturing process to weave the fibers in multiple layers for a perfectly smooth finish. The resulting exposed carbon bodywork is complimented by satin black trim, custom diamond-quilted seats, and machined carbon logos, for a complete Darth Vader, murdered-out look. As the name suggests, only seven examples will be made, with the first delivered to one Markus Storck, head of high-end bicycle manufacturer Storck Bikes. The remaining examples will be delivered to "six fellow sports car aficionados." Related Video: Q BY ASTON MARTIN CREATES A UNIQUE VANQUISH COLLECTION - Seven bespoke sports cars commissioned by collector - Carbon fibre-themed personalisation pushes manufacturing boundaries - Painstaking process to design, engineer and build the luxury models 1 June, 2015, Gaydon: The Q by Aston Martin bespoke personalisation service is celebrating the fulfilment of a longstanding ambition for sports car enthusiast and businessman Markus Storck. Dr Matthew Bennett, General Manager of VIP sales and Q by Aston Martin personalisation service, delivered the first of seven uniquely built Vanquish Coupes to the German collector at an event held at the luxury marque's headquarters in Gaydon. Mr Storck, founder and head of German hi-tech bicycle manufacturer Storck Bikes, commissioned the Q by Aston Martin team to develop the special 'One of Seven' Vanquish sports cars for himself, and six fellow sports car aficionados. Boasting a broad array of bespoke features including an exclusive exterior finish that sees multiple layers of carbon fibre cleverly interwoven to a perfectly smooth finish – a result that required Aston Martin to develop an entirely new addition to its manufacturing process – the seven Vanquish are sure to become collectors' items in years to come. Matthew Bennett said: "The process of creating these sports cars has been typical of what Q by Aston Martin can deliver.