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Aston Martin to cut 15 percent of workforce

Aston Martin has announced it will slash nearly 300 jobs, or about 15 percent of its total workforce, as part of a cost-cutting bid. The changes aren't going to come on the factory floor, though. Instead, according to the Unite trade union, the majority of firings will involve white collar employees – administrators, managers, and the like – at the company's headquarters in Gaydon, England, Bloomberg reports. In an emailed statement to the business outlet, Aston Martin said eligible employees will be offered early retirement options. While Aston said there'd only be 295 employees released, Unite put the number at no more than 314. "Collective consultation with employee representatives, including Unite, has begun and the company is working with them to minimize the risk of compulsory redundancies," the union told Bloomberg. Aston Martin added that this move will have no impact on the company's production figures, although it's unclear what it could mean for future vehicles, like the production DBX and upcoming DB11. Related Video:

You can't buy an Aston Martin GT8, but you can configure one

Aston Martin launched an online configurator for the Vantage GT8, a limited-edition sports car that will be sold in other markets. The GT8, revealed last month, is arguably the ultimate version of the Vantage to date: all the extreme aero from the previous GT12, but with less mass up front. Its atmospheric 4.7-liter V8 engine churns out 446 horsepower through a six-speed manual or a seven-speed automatic to the rear wheels. The overall package represents the most direct translation we've seen of Aston Martin Racing's victorious racers to the road. And with turbo power enveloping the factory at Gaydon (and the AMG engine workshop in Germany), it may be the last of the great naturally aspirated Astons ever. The company will make 150 copies. The configurator offers a choice of 35 exterior colors, along with eight "accent packs," four special racing-inspired liveries, a quartet of wheel choices, six colors of brake caliper, a whole mess of carbon-fiber exterior components, and an aggressive aero kit. On aesthetic grounds alone, we'd be inclined to leave off those oversized wings, spec most of the carbon trim pieces, go with a subdued shade of green, and just the right amount of red to make it pop. Waste a few minutes (or hours) with the web tool and see how you'd spec yours. Related Video:

Aston Martin DBX leads a 224% increase in sales for the British brand

LONDON — Carmaker Aston Martin reported on Wednesday a 224% increase in sales to its dealers, boosted by its first sport utility vehicle, the DBX, as losses fell in the first half of the year. The DBX 4x4, which first rolled off the production line just over a year ago, accounted for more than half of its 2,901 vehicles between January and June. "Building on the success of DBX, our first SUV, we have since delivered two more new vehicles and with more exciting product launches to come we are well positioned for growth," said Executive Chairman Lawrence Stroll. Fictional agent James Bond's car brand of choice has had a tough time since floating in 2018, as it failed to meet expectations and burnt through cash, prompting it to bring in fresh investment from billionaire Stroll last year. The DBX entered production in July 2020 and has helped the company widen its appeal in a lucrative segment of the market which has proven profitable for its rivals. Its pretax loss fell from 227 million pounds in the first half of 2020 to 91 million pounds ($126 million), with the company saying trading was in line with expectations as it aims for 2021 volumes of around 6,000 vehicles. Related video: