2008 Aston Martin Vantage Roadster 9,280 Miles on 2040-cars

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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin's front-engined sports cars getting big upgrades for 2023

On an investor call in March 2021 to go over financial results for the year 2020, Aston Martin CEO Tobias Moers told listeners that the automaker's range of front-engined cars were going under various knives to get a "full refresh." At last, thanks to voluminous commentary provided at the launch of Aston Martin's AMR22 Formula 1 car, we have some idea of what Moers' meant. When Autocar spoke to carmaker CEO Lawrence Stroll, he told the outlet the DB11, DBS, and Vantage were going to be like "all-new cars" after receiving upgraded powertrains, suspensions, and infotainment systems. It sounds like there could be design tweaks in store as well, the honcho claiming, "There's no similarity at all to the current cars" save for "some carry-over" in the rear quarters. Autocar believes the AMG-sourced M177 twin-turbo 4.0-liter V8 in the DB11 and Vantage will get more power, both of those coupes furnished with 503 horses from that mill at the moment. Meanwhile, the AMG GT 63 S four-door coupe is getting 630 horses from the same engine, more than the 600 hp Aston Martin elicits from its in-house, 5.2-liter V12. It will be interesting to see if the V12 is pushed further in order to retain the same daylight between it and the V8. Alongside this, Stoll told Bloomberg the next 18 to 24 months will bring us electrified versions of the entire model portfolio. The DBX will likely come first, in the next 18 months, with performance that will match or exceed the recently launched DBX707. The hybridized "front-engine program" will follow on its quad pipes. The interiors will take a luxurious step up thanks to the arrival of touchscreens. Before the English firm's tie-up with AMG, it used Volvo-sourced infotainment screens, a necessary cost-saving measure but one that wasn't up to the standards of the brand. Moving to the Mercedes-based system improved the perception, but Aston Martin had to agree to using three-year-old Mercedes technology, another move that didn't fit the standards of the brand. As Stroll asked rhetorically yet rightly, "How can you have an Aston Martin that sells for GBP150,000 with three-year-old technology?" To be clear, we're still taking about underlying Mercedes tech, but the up-to-date stuff that, furthermore, will issue directives with "a proper English accent." The results of the upgrade program are anticipated to reach dealer in 2023, perhaps as 2024 models.

Aston Martin appears to be testing a V12 Vantage in these spy photos

For a few years now, the Aston Martin Vantage has been without V12 power. It's technically been without Aston Martin power, too, since its twin-turbo V8 comes from Mercedes-AMG. But that may change in the near future based on these spy photos from the Nurburgring. They show a Vantage, but one that's wider and with exhaust that suggest it may get a few more cylinders like its close cousin, the V12 Speedster. Staring us down is the prototype's enormous front grille, taller and wider than standard Vantage units. It's flanked by two smaller inlets and underlined by an aggressive front splitter. The whole front seems to be wider, as evidenced by the mismatch around the front fender and hood. Speaking of the hood, there's a big mesh "V" sitting on top to cover what are likely heat-extracting vents, which would probably be important for handling the heat from a twin-turbo 5.2-liter V12. Changes at the back are a bit more subtle, but only a bit. The rear fenders have large fender flares, suggesting the production car will also be wider at the back with correspondingly larger tires. There's a little gurney flap on the rear spoiler, so we may see a more aggressive spoiler in production. We also see a center exhaust instead of each of the dual pipes on the ends of the rear diffuser. This exhaust looks a lot like what Aston used on the V12 Speedster, itself based on the Vantage, but without the roof section. This is probably the strongest evidence that the car has the extra cylinders. With Aston clearly knowing how to shove a V12 into a Vantage chassis, and the high-end sports car market's never-satiated desire for more powerful and rarer items, a V12 Vantage seems like a slam-dunk product. The question will be, what output will it make. The V12 Speedster made 700 horsepower, but it was a limited-production special edition. The V12 Vantage could get the DB11's 630-horsepower variant to give the Speedster a bit of breathing room. And that would still be a nice power increase over the 503 horsepower of the regular Vantage. Based on these spy shots, we'd bet we have around a year before we see the production model, maybe a little less, maybe a little more. Related Video: