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Aston Martin to cut 15 percent of workforce

Aston Martin has announced it will slash nearly 300 jobs, or about 15 percent of its total workforce, as part of a cost-cutting bid. The changes aren't going to come on the factory floor, though. Instead, according to the Unite trade union, the majority of firings will involve white collar employees – administrators, managers, and the like – at the company's headquarters in Gaydon, England, Bloomberg reports. In an emailed statement to the business outlet, Aston Martin said eligible employees will be offered early retirement options. While Aston said there'd only be 295 employees released, Unite put the number at no more than 314. "Collective consultation with employee representatives, including Unite, has begun and the company is working with them to minimize the risk of compulsory redundancies," the union told Bloomberg. Aston Martin added that this move will have no impact on the company's production figures, although it's unclear what it could mean for future vehicles, like the production DBX and upcoming DB11. Related Video:

2021 Aston Martin DBX First Drive Review | A crossover that makes you forget it’s a crossover

Many times we test high-powered crossovers but view them through the same lens as their performance-oriented siblings. Is this a Mustang? Is this a Porsche? Is it worthy? The list of crossovers subjected to navel-gazing and hand-wringing is long. Rather than fretting over the badge or the shape, it’s helpful to simply judge these vehicles on their merits. After all, the 2021 Aston Martin DBX was created because crossovers are essential, not because Aston ran out of sports-car ideas. The DBX is the first and assuredly not the last crossover in Aston MartinÂ’s 108-year history thatÂ’s filled with glittering sports cars and financial unease. The latter is the reason the DBX exists, so as to allow for the former to continue to endure. Put another way: ItÂ’s 2021. Ya gotta have a crossover, and it needs to be able to do stuff. The last time I reviewed an Aston, the DB11, I piloted it through the sun-drenched Tuscan countryside at high speeds. Five years later I find myself measuring another Aston under vastly different circumstances on vastly different merits. ThatÂ’s actually perfect.  The DBX is a crossover that can run, but my first order of business is strapping my sonÂ’s rear-facing car seat in the back. It fits pretty well, and even with him right behind the driverÂ’s seat, I still had a decent amount of room. Despite the dramatic roofline, I was able to get him in and out of the DBX with reasonable comfort. A minivan with sliding doors and a low ride height is easier, but the Aston is about as fit for toddler duty as any coupe-styled crossover can be. My sonÂ’s reaction? He loved the blue leather with its white stitching and noted the car “yelled.” ThatÂ’s what an AMG-built turbo V8 sounds like, son. The DBXÂ’s cabin is worth our test car's nearly $211,000 sticker. ItÂ’s interesting and stylish, rather than decadent. The all-Aurora blue leather looks and feels expensive. The sea of blue is broken up by a camel-colored Alcantara headliner, the ivory seatbelts and a light olive aspen overlay that accents the center console. The contrasting white stitching is subtle but intricate on the seats and door panels, and the seatbacks and large steering wheel proudly display the Aston badge. ThereÂ’s no shifter, but the paddles are large and easy to use, returning a satisfying clack.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx