2008 Aston Martin Vantage 10,523 Miles 380hp 6-speed Leather Call Shaun on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

A high-performance Aston Martin DB11 is on the way

It was only a matter of time before Aston Martin prepped a hotter version of its DB11. The British Automaker did the same for the DB9 with the DBS, as well as the Vanquish, Rapide, and Vantage so a performance model Aston is as predictable as an AMG anything from Mercedes-Benz. And from the looks of it, this extra-potent DB11, which we'll call DB11 S, will follow the same formula of more power, and aggressive exterior upgrades. Most noticeable is the mega-sized maw at the front. There's a bit of white-painted mesh to break up the front grille, but it's still clear that the opening has expanded all the way down to the front spoiler. That spoiler has been changed as well, featuring points on each side instead of one big arch. Moving around to the side, the slender vent that extends from the wheel arch on the standard DB11 has been exchanged for something larger. It's shaped very differently as well, looking a bit like a shark's tooth or a Star Fleet badge from Star Trek. At the back is another significant change. The rear bumper now features a clearly functional diffuser for improved aerodynamics. Vents appear around the exhaust tips, too. However, the ducktail spoiler appears unchanged, as does the rest of the rear. There are a couple of interesting details inside as well. This prototype is fitted with Recaro race seats, which are pretty neat, but will likely be replaced with cushier, leather-wrapped seats developed by Aston. Just behind the seats is something even more fascinating. This DB11S has a roll cage. It's hard to say if this is just a one-off for the prototype, or if it will make it to production. Certainly other companies, such as Porsche, have offered roll cages in production cars. But in the case of Porsche, they've only been included on the most hardcore sports cars. However, we're not sure this Aston is the same type of track-focused car that Porsche's caged examples are. View 11 Photos As a bonus, we also have more photos of the upcoming DB11 Volante, due spring of next year. It's still sporting the '80s-grade shoulder pads to hide its haunches, but the rest of the car is pretty well exposed. Naturally, the little air scoop behind the rear quarter windows was lost with the switch to a soft top, but we expect everything under the fake steel panels will be very similar to the coupe, just like the rest of the car. Related Video:

Comedians in Cars Getting Coffee teases return with a Countach

Unless you have an intense aversion to Jerry Seinfeld, it's hard not to find something to like about his show Comedians in Cars Getting Coffee. After all, the series combines funny people telling often hilarious stories while riding in ridiculously cool vehicles. The trailer for the sixth season is now online, and based on this tease, this definitely looks worth watching no matter what part of the videos interest you. Of course, it's the automotive portion that really grabs us, and Seinfeld has quite a fleet to showcase for season six. The trailer shows off a Lamborghini Countach, a '57 Chevrolet Bel Air convertible, a classic Volkswagen Beetle in the green and white German Polizei livery, a Morgan, an Aston Martin DB5, and a Ferrari 308. On the more humorous side of things, the guest list at least includes Julia Louis-Dreyfus, Jim Carrey, Steve Harvey, Stephen Colbert, Bill Maher and upcoming host of The Daily Show Trevor Noah. Season six of Comedians in Cars Getting Coffee premieres on Crackle on Wednesday, June 3, at 11:30 PM ET.