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Aston Martin opens new factory to build key first SUV

ST ATHAN, Wales — Aston Martin opened a new factory in Wales on Friday to build the British automaker's first sport utility vehicle, key to its hopes of a turnaround after a poor performance this year sent shares tumbling. Aston launched its DBX model last month, hoping that more female buyers will help boost sales after a year in which it has so far posted a pre-tax loss due to weaker-than-expected demand for its sports cars, particularly in Europe. "The opening ... is a hugely important milestone in the companyÂ’s growth plan and integral to our ambitions as a global luxury brand with a presence in all major sectors of the market," said Chief Executive Andy Palmer. The St Athan site near Cardiff in south Wales is the 106-year-old firm's second car plant after its existing site in Gaydon, central England. Aston has seen its share price fall by around 75% since a stock market flotation in October 2018 as the global automotive industry faces the challenge of falling demand in several important markets and the need to spend more electrification. On Thursday, Autocar magazine reported that Canadian billionaire Lawrence Stroll, owner of Formula One team Racing Point, is preparing a bid for a major stake in Aston Martin, prompting its shares to rally. Aston declined to comment on the report.   Featured Gallery 2021 Aston Martin DBX: L.A. 2019 View 40 Photos Plants/Manufacturing Aston Martin SUV

Aston Martin brings a Lagonda SUV concept to Geneva

The progress is quick: Just a year after Aston Martin brought Lagonda back to life at the Geneva Motor Show, the reborn brand will display an SUV at the same venue. The electric Lagonda All-Terrain Concept precedes and previews the first production Lagonda of the new era, according to Aston Martin. Earlier reports have suggested the SUV will be built starting in 2021 and the sedan in 2023. The All-Terrain Concept is styled in the same fashion as the swoopy Lagonda concept from 2018 (shown in the gallery below). And while the teaser photo only really shows the SUV's outline head-on, we can see wide hips and tall tires. In May, these renderings were released, and it's likely that the Geneva show car will have similar shapes and a hatchback. Even though there's no need to accommodate internal combustion engine technology, and more space can be dedicated to the passenger compartment, the renders look less cab-forward than for example the Jaguar I-Pace; in Geneva, we'll see how the concept shape has been developed further. Aston Martin's Andy Palmer says: "The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda's zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market." Aston is also bringing customized sports cars to the show, showing a Vantage and a DBS Superleggera done by the bespoke Q by Aston Martin service. The Vantage is finished in Cosmos Orange with plenty of carbon fiber, and the DBS Superleggera features a dark, "Gothic" theme suitable for Bruce Wayne. There will also be a DB11 AMR on show. View 14 Photos Related Video:

Aston Martin Project 003 is a road-going evolution of Valkyrie

The Aston Martin Project 003 will effectively be the most road-going example of Aston's mid-engined hypercars. It quite obviously draws heavily from the Valkyrie (aka Project 001), which is as much the result of aerodynamic requirements as it is maintaining a family resemblance. It may not appear to be as extreme in certain respects, and it isn't, but it does feature a number of advances. The 003 utilizes the next-generation of "aircraft morphing technology, to create a variable airfoil across the entirety of the rear wing. The technology named FlexFoil ... has been validated by NASA through extensive performance and acoustic flight testing, with Aston Martin the first to implement this cutting-edge aerospace technology in the automotive industry. The system allows for the car's downforce to be changed without changing the physical angle of the entire element." So yeah, fancy stuff, and in fact, the production version will feature an even further evolution of the technology. Aston hasn't released full details, but did indicate the 003 will be powered by a hybrid powertrain consisting of a new turbocharged V6 developed in-house. This is in contrast to the Mercedes-sourced engines in recent Aston Martins. It will feature a sealed oil system previously utilized in the Aston Martin Vulcan and in multiple 24-hour endurance races that allows for oil changes in 90 seconds and the refinement and reuse of the engine oil itself. The production 003 will be the first road-going car to receive this technology. There is plenty shared with Valkyrie, however, including the active suspension and various electronic systems. Aston says the chassis will be "blessed with next-level precision, control and driver connection for class-leading dynamics on road and truck." Also like the Valkyrie, Project 003 utilizes a lightweight carbon fiber structure with carbon fiber bodywork. It was shaped for maximum aerodynamic effect, which results in the two mid-engine hypercars sharing a common shape and general look. One noteworthy visual difference are the front and rear lighting units. Their lightweight technology are shared, however. Aston Martin says the 003's four lighting units weigh less than one DB11 headlamp. Inside is where the 003 most ventures away from the Valkyrie, and where it demonstrates its more road-going nature. Greater concessions have been made for usability and comfort, although that is certainly relative.