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Aston Martin's lifeline buys carmaker time as SUV hits road

Canadian billionaire Lawrence Stroll and investors have rescued Aston Martin with a 500 million pound cash injection that analysts say will help stabilize the British carmaker whose first sport utility vehicle (SUV) is set to hit the road. Stroll agreed to buy up to 20% of the 107-year-old company and will become executive chairman of James Bond's automaker of choice, which has gone bankrupt seven times in its checkered history. A consortium led by Stroll will invest 182 million pounds($239 million), whilst major existing shareholders - primarily Italian and Kuwaiti private equity groups - will be part of a rights issue to raise 318 million pounds. "It likely gives them enough liquidity to tide them over for a couple of years," said Charles Coldicott, Redburn equity research analyst. Outgoing chairwoman Penny Hughes, who will be replaced by Stroll, spelt out the degree of trouble the firm has been in after core sales fell last year. "The difficult trading performance in 2019 resulted in severe pressure on liquidity which has left the company with no alternative but to seek substantial additional equity financing," she said. "Without this the balance sheet is not robust enough to support the operations of the group." Now Aston will need to turn the financial lifeline into part of a sustainable plan as it delays investment in electric vehicles and cuts its operating costs. A key future milestone includes around 1 billion pounds worth of debt due to mature in 2022. The company also suffers from lower gross margins than rival Ferrari, according to analysts at Jefferies, who have said scaling up is just as important as extra capital. Key to the company's success is its first foray into the lucrative SUV market, a late entrant compared to many rivals such as Volkswagen-owned Bentley and BMW's Rolls-Royce. Aston has built a new factory in Wales to make the model, known as the DBX, which it hopes will attract more women to the brand and some buyers to purchase both it and a vehicle from its traditional line-up. With the DBX model not due to roll off the production line until the second quarter of this year, the firm has taken the cost with only some of the benefit so far. Based in central England, Aston said earlier this month that it already had around 1,800 orders for the car which will retail for 158,000 pounds in Britain, a "materially better" rate than for any previous models.

5 things to know about the Aston Martin Lagonda SUV

Though Aston Martin unveiled its Lagonda Sedan first, we were told that the British ultra-luxury electric/autonomous spinoff brand's first production car would be an SUV. Today, at the 2019 Geneva Motor Show, they took the wraps off an All-Terrain Concept: a battery-powered, autonomous-ready, all-wheel-drive crossover intended to presage that vehicle. We walked around, and sat in, the vehicle with Aston Martin Lagonda chief creative officer and design studio head, Marek Reichman, who provided us with all sorts of interesting insights about this new vehicle, and brand, which is expected to bow in 2021. Here are five things we learned. It Has a Hood for a Reason "The sedan was the most extreme version of this new design language, derived from the proportion of not having to have an engine, exhaust, driveline, or gas tank. This new concept has more of a hood, but by no means a typical SUV profile -- the windshield starts above the front axle line. This is because in an all-terrain vehicle, in all-terrain mode when you're going through snow or rough road, you want to feel protected. You want to see something in front of you." It's Huge Inside "Because of the powertrain, it has more space inside than a Rolls-Royce Cullinan, which is fully a meter [more than 3 feet] longer. Luxury now is about time and space. I can't give you time, but I can give you space." It Has Radical Materials Inside "Just like we are unconstrained by tradition on the exterior, we are similarly unconstrained in the interior. We've used materials that define modern, contemporary luxury. Not like the traditional values of an English country manor. So on the seats we have cashmere. On the key we have Swarovski crystals. On the headliner we have alpaca. And on the door cards, we have silks. This car will be built in Wales and many of these materials come from Wales." It's Luxurious and Utilitarian "Design is about solving a problem. In this case, it's about solving for a customer who needs more practical applications. So we've made the interior flexible. The front seats rotate for a future autonomous mode. But you can get fixed seats up front and move the rear sheets forward to allow room for a third row. Or you can move both rear rows forward and have more room for cargo. It's a redefinition of uses rather than trying to fit something into the box of what an SUV can be." It's Trendy and Anti-Trend "A designer's job is to see if a trend is going to burn out quickly or be long term.

Aston Martin's extremely British DBS Superleggera special edition: DBS 59

Aston Martin just released a new special-edition model called the DBS 59. The name pays respect to Aston Martin's 1-2 finish in the 1959 24 Hours of Le Mans with its DBR1 race cars. This car is based off the 715-horsepower DBS Superleggera, the fastest vehicle in Aston's current lineup. All the changes for the special edition car are visual, but they make for one hell of a stunner. Every DBS 59 will be painted in British racing green and use a plethora of gloss carbon fiber on the exterior. You'll see the carbon on the roof, roof strakes, rear valance, spoiler and hood louvers. To complement the carbon fiber, Aston used bronze accents in some spots like the front grille, badging, brake calipers and wheels. It all comes off as very British, and we're loving the classy looks of it. The interior is actually tri-toned. There are brown and black leather seats, but British racing green trim is found in some areas as an accent. Fabric designed to harken back to the same stuff used on the DBR1 was commissioned for the DBS 59's seat backs and door inserts. You get one of the cooler accessories packages with the car: The rear compartment holds special DBS 59 crash helmets. Period-correct blue race overalls, racing gloves modeled after those worn in the 1959 race, a bespoke two-piece luggage set and a car cover specific to your model number all come with the car. Speaking of model numbers, Aston Martin plans to make 24 of these — you know, because there are 24 hours in the 24 Hours of Le Mans. Each car will have a small white painted number next to the side strakes to signify which one you got. All the mechanicals are the exact same as the normal DBS Superleggera. That's totally fine — the Superleggera goes 211 mph. Aston Martin doesn't provide a price, but you can order one now. Our guess is, if you have to ask, you can't afford it. Related video: Featured Gallery Aston Martin DBS 59 Image Credit: Aston Martin Aston Martin Coupe Luxury Performance supercar aston martin dbs superleggera