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Aston Martin and Tom Brady partner for new content series

Love him or hate him, it's difficult to argue with Tom Brady's popularity. While celebrity endorsements are as old as advertising, a tie-in between a storied British automaker and the most successful quarterback in NFL history doesn't happen everyday. Today, Aston Martin and Brady announced a new partnership on a content series, Category of One, that's set to debut later this year. Brady is apparently a longtime Aston Martin owner, though the only model mentioned is his current 2017 DB11. Brady will be working with the automaker on a custom-curated 2018 Aston Martin Vanquish S. The whole thing will be documented and released in portions, with the full car debuting sometime this summer. The Vanquish S, while still beautiful and plenty powerful, is the last remaining car on Aston Martin's old platform. There are few other detail on the collaboration. We also really hope Brady didn't scratch the hood of that DB11. We assume Gisele gave him a few tips for proper poses. Related Video: Celebrities Design/Style Aston Martin aston martin db11 aston martin vanquish s

Aston Martin DBX Bowmore Edition is distilled luxury with a whisky theme

Aston Martin, one of the best-known British carmakers, is joining forces with Bowmore, one of the best-known Scotch whisky distillers, to create a limited-edition version of the DBX. Designed by the company's Q division, the Bowmore Edition is a cocktail of modern luxury and old-school craftmanship for car and whisky enthusiasts alike. It takes a well-trained eye to tell the Bowmore Edition apart from the regular DBX in traffic. It's painted in a relatively subtle color named Bowmore Blue, though buyers can alternatively order Xenon Grey. Black brake calipers and black wheels come standard, but our favorite exterior feature is on the side strakes. They gain copper inlays cut out of the original Bowmore still. Q by Aston Martin badges round out the list of visual tweaks. Buyers can choose between a single- and a two-tone interior. Both feature copper and blue tweed inserts created by the Islay Woollen Mill that's located on the same island as the Bowmore distillery. More still-sourced copper accents are found on the bottom of the front cupholders and on the sill plates, and each car comes with an array of edition-specific accessories, including a tweed picnic basket and a leather holdall bag. Aston made no mechanical modifications to the DBX Bowmore Edition, so please don't pour single malt in its fuel tank. Power comes from a twin-turbocharged, 4.0-liter V8 engine borrowed from Mercedes-Benz and tuned to develop 542 horsepower and 516 pound-feet of torque. It spins the four wheels via a nine-speed automatic transmission. The DBX posts a 4.2-second sprint to 60 mph and it can tow up to 6,000 pounds when properly equipped, which represents about 2,000 bottles of whisky — or a few hundred less if you factor in the trailer. Q by Aston Martin will build 18 units of the DBX Bowmore Edition. Deliveries will take place in the fourth quarter of 2021, but customers won't simply be handed the keys before being sent home. They'll first travel to Edinburgh, Scotland, where they'll pick up their SUV. They'll then take a 170-mile road trip through the fairy tale-like Scottish countryside before boarding a ferry for Islay for a three-night stay. Participants will eat, sight-see, visit the Bowmore Distillery, and hand-fill their own bottle of 39-year-old whisky straight from the cask, which is not bad as far as souvenirs go. Pricing hasn't been released yet, but the standard DBX starts at about $190,000. Related video:

Aston Martin announces $306M in funding to build DBX, 'other new luxury vehicles'

Aston Martin has just gotten one step closer to building a crossover, as the British outfit has secured a 200-million-pound (about $306 million at today's rates) infusion of capital from its leading shareholders. The money will allow Aston Martin to develop "a new vehicle based on the DBX concept," although just how closely the production model will adhere to the concept's styling is unclear. Andy Palmer, the company's CEO, also hinted at other models being added, thanks to the funds. "This additional long-term funding, will enable us to add extra model lines and broaden our presence in the luxury market segment by the end of the decade. The DBX concept has generated interest far beyond our expectations," Palmer said in the attached statement. "The additional investment announced today will allow us to realize the DBX and other new luxury vehicles that will form the strongest and most diverse portfolio in our history." It's unclear what these "other new luxury vehicles" will include. Previous reports have indicated a Lagonda-badged replacement for the aging Rapide will be added to the range, although considering the age of the rest of Aston Martin's lineup, it's a safe bet that at least some of this money will also be put towards vehicles beyond the new CUV and sedan. Scroll down for the full press release from Aston Martin. Related Video: ASTON MARTIN LAGONDA ISSUES GBP200 MILLION FUNDING FOR PRODUCT EXPANSION • Investindustrial and Tejara Capital led a further GBP200 million in investment capital in the form of preference shares • Enables production of DBX luxury crossover, building on range of iconic luxury sports cars • FY 2014 revenues of GBP468 million and adjusted EBITDA of GBP66 million announced 30 April 2015, Gaydon: Aston Martin Lagonda today announced that with the leadership of its major shareholders, it has arranged additional committed funding of GBP200 million, enabling the 102-year old luxury sports car manufacturer to develop significant new luxury models that will drive the future of the company under its strategic business plan. The additional capital investment comes in the form of GBP200 million of preference shares; GBP100 million of which were issued on 29 April 2015 with the remaining GBP100 million – already subscribed for - to be issued in the next twelve months, and will further expand the previously announced investment plan. This major investment in new luxury models is at the core of Aston Martin's strategic vision.