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Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

James Bond going electric in next film with Aston Martin Rapide E

England's The Sun newspaper, in a piece fabulously titled "The Spy Who Plugged Me ... In," reports that James Bond will drive an Aston Martin Rapide E in the next franchise installment. Quoting "an insider," it's said director Cary Joji Fukunaga is a "total tree-hugger" and pushed to include a more environmentally friendly set of wheels. Long-time producers Barbara Broccoli and Michael G. Wilson went along with it, Fukunaga's apparently working with Aston Martin on the show car. Nothing will be lost in the switch from horsepower to e-power, the Rapide E fitted with "all the high-tech gadgets" and starring in "the centre of an incredible action sequence in the movie." The Rapide E's appearance doesn't exclude a role for another Aston Martin, though. Bond drove a DB5 and DBS in " Casino Royale," then doubled up again in " Spectre" with a DB10 and DB5. We'd expect more than one Warwickshire product, in fact, since Bond cars don't tend to survive any "incredible action sequence." Since we can expect a raft of puns from the car's inclusion, let's go ahead and give a shout-out to Motoring Research who asked the question, " Do you expect me to torque?" Aston Martin plans to build 155 Rapide E sedans for any real-life tree-hugging spies. With Williams Advanced Engineering assisting development, the silent sedan contains a 64-kWh battery and 800-volt electrical architecture, powering a two e-motors with a combined output of 603 horsepower and 700 pound-feet of torque. The 0-60 gallop takes less than four seconds, top speed is 155 miles per hour, and range should crest 200 miles on the WLTP cycle. Fukunaga's directorial resume includes the Netflix film " Beasts of No Nation" and the first season of the HBO series " True Detective." He replaced director Danny Boyle at the helm after creative differences arose between Boyle and producers. Shooting should start next month at Pinewood Studios on what's known as Bond 25 for now, and reports say Oscar winner Rami Malek is a near-lock to play the villain. The Rapide E should be in showrooms at the end of this year, the film's release date slated for April 2020.

Mercedes-Benz to boost stake in Aston Martin to 20%, lend it some tech

Daimler unit Mercedes-Benz is to lift its stake in Britain's Aston Martin to up to 20% by 2023, making it one of the struggling British carmaker's largest shareholders, Aston said on Tuesday. Aston Martin, popular for being James Bond's carmaker of choice, has suffered a torrid time since it went public two years ago, with its shares losing two-thirds of their value this year. The 107-year-old firm hired Tobias Moers, former CEO of Mercedes-AMG, as its new boss from August. Aston said the increase in Mercedes-Benz's stake, from 2.6% currently, would take place in several stages as part of a wider issue of 250 million shares at 50 pence each. The stock issued to the German group will have a maximum value of 286 million pounds ($372.7 million), it said. The deal will see an existing supply agreement between the two firms, in place since 2013, expanded to give Aston Martin access to key Mercedes' technology, including hybrid and electric drive systems. "We take another major step forward as our long-term partnership with Mercedes-Benz AG moves to another level, with them becoming one of the company's largest shareholders," said Aston's chairman and biggest shareholder Lawrence Stroll. The German firm will get the right to nominate one non-executive director to Aston Martin's board after its first shareholding increase, the London-listed firm said. Aston, which has started deliveries of its first sport utility vehicle, the DBX, said on Tuesday it swung into an adjusted core loss of 29 million pounds in the third quarter, versus a profit of 43 million pounds last year. Revenue in the period nearly halved to 124 million pounds, it said. Aston Martin is targeting annual capex of 250 million pounds to 300 million pounds per year between 2021 and 2025. It envisages production volumes of about 10,000 units, revenues of about 2 billion pounds and adjusted core profit of 500 million pounds by financial years 2024 or 2025.