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Aston Martin CEO dreams of an electric future for James Bond

With an endless stream of leggy models, futuristic weapons, and a dashing wardrobe, James Bond can rightfully be associated with indulgence. But his car of choice may soon take on a more ecologic bent by way of electric motor and some batteries. So says Andy Palmer, who is predicting an electric vehicle in Bond's future. EVS are 'almost as inevitable as death and tax.' - Andy Palmer Palmer, of course, is CEO of Aston Martin. As he said in a recent interview with CNBC, mass adoption of electrified vehicles is "almost as inevitable as death and tax," and that will extend to Bond – James Bond – as well. Take a look at CNBC's one-minute video clip with Palmer here. The fictional character has been linked to Aston Martin since the third James Bond film, 1964's Goldfinger. In it, the spy, then played by Sean Connery, drove an Aston Martin DB5. Most recently, Aston Martin built James Bond's DB10 especially for the 2015 film Spectre. The lure for the spy would be less the environmental statement and more the fact that electric cars have a ton of torque and can take off like a shot, says Palmer. He should know, having joined Nissan in 1991 and playing a key role in the development of the Nissan Leaf. He also pushed Nissan to add an electric powertrain to the Infiniti LE with the goal to do so by 2014, but by that year he'd left Nissan for Aston Martin. As for the UK automaker, it said last year that it was working with investment firm ChinaEquity on fitting the Aston Martin Rapide with an electric powertrain by 2017, and the car may have as much as 1,000 horsepower, too, which should be plenty for Bond. The company may also be working on an all-electric DBX SUV.

Aston Martin will build your dream garage

If you're like us, you've probably seen Tony Stark's garage or the various iterations of Batman's Batcave and thought, "It would be so cool to have a garage like that." Aston Martin would like to help you make that dream come true with the companies new Automotive Galleries and Lairs department. And yes, "lairs" really is part of the official name. It's possible the company spent a little too much time working on James Bond films. Then again, it does seem like an apt term for some of the design concepts the company has dreamed up. The underground concrete and rock wall garage with glass car centerpiece certainly looks like something Blofeld or Dr. No would have at their summer homes. There are more conventional looking concepts, too, such as the blend of art gallery and garage with a water covered skylight for unique lighting. The underground garage with spiral driveway and naturally-lit center display is spare and beautiful. If these don't appeal to you, we're certain Aston Martin will work with you to develop your personal interpretation of a dream garage. No pricing has been given, as it's surely going to vary from garage to garage. You can also rest assured that all of these will cost a remarkable amount of money. If you have the means, Aston Martin is happy to receive your request at ampartnerships@astonmartin.com.

Aston plans Tesla-fighting 800-hp electric Rapide

Aston Martin is taking direct aim at the top versions of the Tesla Model S with a plan to launch a battery electric Rapide sedan boasting 800 horsepower, all-wheel drive, and a 200-mile range within the next two years. Company CEO Andy Palmer confirmed the vehicle's development to Automotive News during the Pebble Beach Concours d'Elegance. A test mule to engineer the powertrain was already on the road, Palmer asserted. The electric Rapide would join the internal combustion version, rather than replace it, and the BEV would likely remain a niche product with just a few hundred per year carrying a price between $200,000 and $250,000. Palmer indicates the model would prioritize performance. "I think that the fact that you could drive a few laps of a decent race course or race it around the Nordschleife is much more interesting than doing 500 meters in Ludicrous mode," he said to Automotive News, taking a swipe at Tesla's latest upgrade. Palmer has referenced the electric Rapide before. Earlier this year, he said that power would be a major priority for it. Aston Martin has also received help on the project from an undisclosed Silicon Valley partner, but Palmer said the collaborator wasn't Tesla. "If you want to keep making V12 engines, then you've got to do something at the opposite end of the spectrum," Palmer said about the company's strategy to Automotive News. The Rapide is just the first step in the brand's electrification, and the DBX is also under development for the next decade in EV, plug-in hybrid, and internal combustion versions. The crossover concept debuted at the 2015 Geneva Motor Show as an EV.