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Aston Martin opens new factory to build key first SUV

ST ATHAN, Wales — Aston Martin opened a new factory in Wales on Friday to build the British automaker's first sport utility vehicle, key to its hopes of a turnaround after a poor performance this year sent shares tumbling. Aston launched its DBX model last month, hoping that more female buyers will help boost sales after a year in which it has so far posted a pre-tax loss due to weaker-than-expected demand for its sports cars, particularly in Europe. "The opening ... is a hugely important milestone in the companyÂ’s growth plan and integral to our ambitions as a global luxury brand with a presence in all major sectors of the market," said Chief Executive Andy Palmer. The St Athan site near Cardiff in south Wales is the 106-year-old firm's second car plant after its existing site in Gaydon, central England. Aston has seen its share price fall by around 75% since a stock market flotation in October 2018 as the global automotive industry faces the challenge of falling demand in several important markets and the need to spend more electrification. On Thursday, Autocar magazine reported that Canadian billionaire Lawrence Stroll, owner of Formula One team Racing Point, is preparing a bid for a major stake in Aston Martin, prompting its shares to rally. Aston declined to comment on the report.   Featured Gallery 2021 Aston Martin DBX: L.A. 2019 View 40 Photos Plants/Manufacturing Aston Martin SUV

Aston Martin Project 003 details revealed in dealer brochure

Aston Martin showed the as-yet-unnamed Project 003 hypercar at the 2019 Geneva Motor Show. Now that the English carmaker is accepting deposits for the coupe, it has provided dealers with brochures for prospective customers. Two of those prospective customers let Carscoops and Diario Motor flip through the pages and see what the fuss is about. Each site words some of the specifics a bit differently, which we're not sure is down to the language in the brochure or the way it's written up. Carscoops says Aston Martin's targeting a combined 1,000 horsepower, DM says there will be 1,000 hp. Either way, it's a pleasant ballpark to play in. We say "combined" because there will be a brand new twin-turbo V6 in back and an electric motor on the front axle. The duo means all-wheel drive in addition to that potential four-figure horsepower. If Aston Martin does hit 1,000 ponies, that would put the "son of Valkyrie" just behind the Valkyrie, which makes all of its 1,160 hp with a naturally aspirated 6.5-liter V12 built by Cosworth. The brochure says dry weight will come in below 1,350 kilos, or 2,976 pounds. The brochure also asserts a power-to-weight ratio of 750 bhp per tonne. Working backward, that ratio would mean 1,012 hp if the 003 came in right at 2,976 pounds. Shifting through an F1-inspired eight-speed dual-clutch gearbox, the carmaker expects a 0-60 time of "less than 2.5 seconds," to be expected for a car about 100 pounds heavier than a McLaren 720S with at least 200 more horsepower. And according to Diario Motor's telling, top speed will crest 350 kilometers per hour, or 218 miles per hour; Carscoops says terminal velocity lies beyond 220 mph. Lots of Valkyrie tech will be adapted for the junior coupe, including the active suspension and active ride height, as well as platform control. A limited-slip differential will keep the back end in line with what we're sure will be fancy electric motor control on the front axle. Seems all that was said about the sci-fi cabin — which TopGear magazine's Jack Rix showed us recently — is that ingress and egress will be less challenging than on the Valkyrie. Only 500 units will leave the factory, in both left- and right-hand drive, deliveries to begin in 2021. American purchasers will need to leave $300,000 with their dealers to hold a place in line. Those monies will be applied to an MSRP that starts "at no less than GBP875,000" before options, or roughly $1.2 million in green money. AM-RB 003 View 9 Photos

Woman wins Aston Martin during Price is Right Dream Car Week

If you need a quick shot of happiness to warm your day, watch this clip of a woman's reaction as she wins a $120,000-Aston Martin V8 Vantage on The Price is Right. The show doesn't usually give such high-dollar vehicles, but this is Dream Car Week, which considerably increases our interest in the prizes. This wedding photographer plays Spelling Bee where the goal is to pick the letters for "car" or win immediately with one of the cards that displays "Car." Skip to 3:38 into the video to dispense with her choosing the prices of items and get straight to the heart of the game. Host Drew Carey tries to convince the woman not to play with the offer of $25,000 cash, but she presses forward. That was a great decision, and the woman goes wild about winning the British sports car. It's wonderful to see someone so excited about getting such a fantastic prize. We hope she really enjoys driving her new Aston Martin. Related Video: