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Aston Martin debuts electric, all-wheel-drive DBX concept

This is like no Aston Martin you've seen before. Oh, sure, it's a coupe, and a luxury grand tourer, at that. But what's so unique about this new DBX concept is what's underneath that slick sheetmetal. Not only is this Aston all-wheel drive, it uses an all-electric powertrain. Yep, it's an Aston EV. Aston Martin says the DBX was created to "defy conventional thinking about the luxury GT segment," with CEO Andy Palmer saying, "The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible." Powertrain wise, this is a huge departure from what we currently associate with Aston Martin. It doesn't have an engine compartment, because it's powered by electric, in-wheel motors. It has drive-by-wire electric steering, carbon ceramic brakes (okay, that sounds like Aston), a KERS energy recovery system, and cameras in place of actual mirrors (because it's a concept, of course). Design-wise, the DBX has a sort of high-riding coupe look to it, which makes its all-wheel-drive setup clearly evident. It's not super swoopy or revolutionary in terms of its design, instead perhaps more evolutionary than anything. It almost looks like it could be headed for production, even though Palmer put the kibosh on that thinking, saying, "This is, clearly, not a production-ready sports GT car, but it is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future." In any case, it's certainly a fascinating and surprising debut from the British automaker. Check it out, above, and read more details in the press blast, below. ASTON MARTIN DBX CONCEPT CHALLENGES CONVENTION - DBX Concept redefines the luxury GT segment for the 21st Century - World debut for idea of first all-electric, all-wheel drive, Aston Martin - Sophisticated design and innovative engineering to broaden appeal 3 March 2015, Gaydon: Aston Martin today challenges the nature of luxury GT travel in the 21st Century with the debut at the 85th Geneva International Motor Show of the innovative DBX Concept. Created to defy conventional thinking about the luxury GT segment, the DBX Concept widens the appeal of the iconic British luxury brand and reaches out to a more diverse global audience than ever before.

Aston Martin and Mercedes-AMG formalize technical partnership

The development of a partnership between Mercedes-Benz and Aston Martin has been a long time coming. The news dates back to 2008, and over the five years since was supposed to lead to a rejuvenation of both the Maybach and Lagonda brands. That program ultimately fell apart, but the tie-in was forged afresh in July when the two automakers signed a letter of intent over a renewed partnership. And now that partnership has been formalized.
In a deal just announced, Mercedes-AMG will build a new V8 engine for Aston Martin that will power a new generation of luxury GTs for the British marque, presumably to replace the 4.7-liter V8 in the Vantage. The relationship appears to be similar to the one already in place between AMG and Pagani, only in this case, will involve Daimler taking as much as a five-percent stake in Aston Martin and an observer seat on Aston's board.
The technical partnership is also set to lead to the supply of electric and electronic systems, and could incorporate "additional areas of cooperation in the future." Whether that will include a fresh attempt at reviving Lagonda remains to be seen, as does the future of Aston's long-serving, Ford-based 6.0-liter V12 engine. But for now you can read the full announcement below.

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.