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Aston Martin lead designer doesn't fear the future

Marek Reichman is the chief creative officer of Aston Martin, so he oversees the creation of some of the world's most desirable vehicles. This includes not only the production cars from the venerable British brand, like the DB11 coupe and convertible, or the all-new Vantage, but also "Specials." These limited-edition, extremely expensive, outrageous and drool-worthy custom vehicles are developed by Aston's special advanced engineering skunkworks, like the Vulcan and Valkyrie. And, now, with the revival and reimagining of Lagonda as an electric and autonomous ultra-luxury sub-brand, he's also responsible for creating a full line of vehicles to fill out its offerings — a limousine, a coupe and an SUV. Speaking at the global launch of the brand's new Vantage — long its best-selling vehicle and the entry-level gateway into the Aston universe — Reichman is cautiously optimistic about the future of the traditional sports car. In part, because he believes that some humans will always crave speed and feel. "Washing clothes became automated, building refrigerators became automated. Everything becomes automated, because we see it as advanced," Reichman says. "But there will always be a segment of the population that wants that experience. That engagement." Of course, as technology advances toward the alleged inevitability of our electric and autonomous future, and rules regarding who can own or drive what kind of car lead or follow, this segment may become increasingly restricted. Reichman lives in Oxford, England, which will become the first city in Europe to completely ban carbon-emitting vehicles in the start of the next decade, so he is well aware of these impending changes. "At the high performance end it might become the province of the rich, who will need private spaces to use these vehicles," he says. "But what will happen with the Morgans or the Lotuses of the world — the more accessible brands? There may still be a place for them." View 17 Photos This sense of possibility stems from Reichman's belief that the next generation can hold simultaneously divergent ideas. "I think there is always going to be a space for the personal need and desire for performance driving. I see it even in kids today," he says. "They believe in the world of electrification. That that is their inevitable future.

Aston Martin previews EV conversions with electric 1970 DB6 Volante

If you're a fan of classic British sports cars, and you're concerned about the environment, the future is looking pretty bright. Similar to what Jaguar is preparing for old E-Types, Aston Martin has just announced that it is developing "cassette"-type electric powertrains that it can drop into classic Aston models. By "cassette," the company means that the whole powertrain assembly can be easily bolted into an existing Aston Martin, and just as easily be replaced by the original internal combustion engine if desired. The first car to undergo the electric conversion is a 1970 Aston Martin DB6 Volante, and the prototype powertrain bolts up to the factory engine and transmission mounts. If it weren't for a photo showing it plugged into a charger, it would be impossible to tell that it had an electric motor under the skin. Even the interior looks unchanged. Aston Martin says that a small screen has been added that displays motor and battery management, but we can't find it in the photos. This is a stark contrast to the Jaguar E-Type Zero Concept that featured a modern interpretation of the original interior. Aston Martin didn't reveal any detailed specifications of the powertrain, though. So horsepower and range are complete mysteries at the moment. Aston did note that production examples of this powertrain will use components from the very limited-production Rapide E. That sedan used dual motors for 610 horsepower and 700 pound-feet of torque. Surely the conversion kit will only use one motor for packaging, and since the Rapide E's full power would be unnecessary and deviate far from the original performance and character of the classic car. Also, Aston claimed a range of over 200 miles for the Rapide E, but classic conversions may be less due to space restrictions. Something closer to the E-Type Zero's 170-mile range seems likely, and coupled with DC fast charging, should be more than enough for a car that likely won't be driven as often or as far as a more modern vehicle. Exact timing and availability still have yet to be announced. Aston only said that it plans to start on conversions sometime in 2019. Since Aston plans on delivering Rapide E models toward the end of 2019, the year is shaping up to be a big one for electric Astons. Related Video:

Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.