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Aston CEO claims Cygnet cancelled because Toyota is dropping iQ in 2014

While slow sales and a $50,000 price tag may have been contributing factors to the Aston Martin Cygnet being cancelled last month, Aston Martin CEO Ulrich Bez is pointing the finger at Toyota for the demise of this luxurious little city car. In a discussion with Autocar, Bez is quoted as saying that the ultimate reason the Cygnet was cut is because Toyota plans on dropping the iQ (on which the Cygnet is based) in 2014 - a claim denied by the Japanese automaker.
Interestingly, the article also cites another publication reporting that a Toyota importer in the Netherlands heard the same news as Bez, and it has already stopped importing the cars. If the European Toyota iQ is cancelled, that would likely spell the end of the slow-selling Scion iQ in the US, which has sold just 3,365 units through September (a drop of 51 percent year over year).
Regardless of why production of the Cygnet ended, Bez also says that a lack of support from Toyota on the project prevented it from being offered in the US or receiving a supercharged engine, which are two factors that likely would have made the car appealing to more buyers.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Kahn tackles Aston Martin with a Vengeance

Though Aston Martin has been known to produce some pretty stunning designs all on its own, it's also no stranger to the efforts of independent coachbuilders. It's had a longstanding relationship with Zagato that has given birth to some of the most stunning automotive collaborations ever to roam the open road, but now it's time for another designer to step up to the plate with the creation previewed here. It's called the Vengeance and it's the latest project from Kahn Design – a British firm perhaps better known for its (often wildly) customized Land Rovers, but with a history of enhancing Astons as well. Adopting a name that fits into traditional Aston nomenclature along nameplates like Vantage, Vanquish and Virage, the Vengeance is being built atop a DB9, but with highly modified coachwork. As you can see from the preview renderings in the slideshow above, the design calls for features a a bulging hood, slotted grille, wide rear fenders, polished steel roof and window frames, and staggered alloys – 20 inches up front, 21 in the back – inspired by roulette wheels with diamond-cut rims and body-colored centers. "The Vengeance underlines Kahn Design's expertise in design and coachbuilding," said Azfal Kahn in the statement below. "With a team of over 25 designers in house we're involved in all aspects of product design from automotive to timepieces, interiors, retail space, clothing and accessories." Only a limited quantity of individually numbered examples will be hand-made in the British Midlands, with pricing and availability yet to be announced but promising what Kahn says will "represent extremely good value for a limited edition coachbuilt car." Kahn Design launches coach built 2 door retro classic coupe named the 'Vengeance' Origins The practice of automotive coachbuilding stretches back to the early 1900s, when discerning customers would employ the services of expert craftsmen to create a custom vehicle body on a pre-manufactured chassis. Following in this tradition, renowned British designer Afzal Kahn has announced the launch of a new coachbuilt car codenamed the Vengeance. Built on a new Aston Martin DB9 chassis, the Vengeance is a wide body two door coupe, with a muscular, aggressive design evoking the silhouette of a sabretooth on the prowl. Design A supercar owner and connoisseur since his late teens, Kahn has always sought to push the boundaries of car design, developing a distinctive, aggressive design language.