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Amadeo Felisa replaces Tobias Moers as Aston Martin CEO

Aston Martin Lagonda on Wednesday named former Ferrari boss Amedeo Felisa as its new chief executive officer as the British luxury carmaker works on emulating the Italian carmaker's success and electrifying its brand. Felisa will take over with immediate effect from Tobias Moers, who joined the company in 2020 from shareholder Mercedes-Benz's high-performance AMG brand and served as CEO and chief technical officer. Felisa currently serves on Aston Martin's board and led Ferrari between 2008 and 2016 when it was still part of the Fiat group. Most recently, Felisa served as a special adviser to Silk-FAW, a joint venture between U.S.-based automotive engineering and design firm Silk EV and Chinese automaker FAW. Billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice less than two years ago while it struggled after a disastrous IPO. Stroll has overseen a manufacturing makeover at Aston Martin to lift margins and help it become more like rival Ferrari with more customized car orders. Now the carmaker's largest shareholder and executive chairman, Stroll told Reuters that Moers had stabilized the company when it "needed immediate manufacturing, operation attention" but now Aston Martin needed a CEO to "focus on the bigger picture". "Nobody knows how to make ultra-luxury performance cars better than Amedeo," Stroll said. "He saw the movie, he wrote the script." Aston Martin plans to launch its first fully-electric car in 2025. Aston also named former Ferrari and BMW executive Roberto Fedeli as its chief technical officer. The latest appointments come just months after the company's former chief financial office also left Aston Martin. Jefferies analyst Philippe Houchois wrote in a client note that Aston Martin's new CFO and the appointment of Felisa "will hopefully help stabilize management across the company". On Wednesday, Aston Martin reported a wider pretax loss of 111.6 million pounds ($139.15 million) for the first quarter, compared with a loss of 42.2 million pounds a year earlier, which was largely in line with expectations. Related video: Hirings/Firings/Layoffs Aston Martin

Mercedes to offer SL, GL platforms to Aston Martin?

The agonizingly slow courtship between Aston Martin and Mercedes-Benz has been a regular topic of conversation ever since the 2009 Lagonda Concept debuted, riding on a Mercedes GL chassis. Beyond that one polarizing concept, though, nearly every other attempt to pair the two brands up in a major way has fallen through. Only the technical partnership between Mercedes and Aston for certain components from AMG, which was negotiated back in July, has held up so far.
That may finally be set to change, according to an excellent profile of the two brands' relationship from Automobile, which claims that two platforms will unite the Germans and Brits. The first tie up is, not surprisingly, a sports car.
As Aston Martin's VH platform - which underpins every car that comes out of Gaydon - continues to age, the pressure will well and truly be on Aston to find a next-gen replacement to underpin the successors to the Vantage, Vanquish, DB9 and Rapide. Automobile claims Mercedes has just such an architecture, in the form its new modular sports car platform. This new platform is slated for the next-generation SLK and SL and is still in its design infancy.

Aston CEO claims Cygnet cancelled because Toyota is dropping iQ in 2014

While slow sales and a $50,000 price tag may have been contributing factors to the Aston Martin Cygnet being cancelled last month, Aston Martin CEO Ulrich Bez is pointing the finger at Toyota for the demise of this luxurious little city car. In a discussion with Autocar, Bez is quoted as saying that the ultimate reason the Cygnet was cut is because Toyota plans on dropping the iQ (on which the Cygnet is based) in 2014 - a claim denied by the Japanese automaker.
Interestingly, the article also cites another publication reporting that a Toyota importer in the Netherlands heard the same news as Bez, and it has already stopped importing the cars. If the European Toyota iQ is cancelled, that would likely spell the end of the slow-selling Scion iQ in the US, which has sold just 3,365 units through September (a drop of 51 percent year over year).
Regardless of why production of the Cygnet ended, Bez also says that a lack of support from Toyota on the project prevented it from being offered in the US or receiving a supercharged engine, which are two factors that likely would have made the car appealing to more buyers.