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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin V12 Vantage V600 sends old model out with 600-horsepower bang

Time is nearly up for the outgoing Aston Martin Vantage coupe and convertible now that the new model has been released, but thanks to one fan of the car, it's going out in style. The company has created a special version of the Aston Martin V12 Vantage called the V600 at the request of a customer, and it will build just 14 of them, seven in each body style. It's apparently a tribute to the 1998 V8 Vantage V600, which had a supercharged V8 making 600 horsepower. Under the hood of this new iteration is a 600 horsepower naturally aspirated V12, which is even more potent than the V12 Vantage AMR. It's also exclusively paired to a seven-speed manual transmission. But the powertrain isn't the only unique aspect of the car. The hood is given a menacing bulge, and the louvered vents of the regular V12 Vantage have been replaced by more subtle circular holes arranged in a shape similar to the standard vents. The vents in the fenders have been changed as well, this time to something similar to those of the new Vantage. Up front, a grille shaped like that of the Rapide AMR replaces the normal one, and it has a unique mesh insert. In the back, the V600 gets a custom diffuser and quad exhaust tips. The interior features loads of carbon fiber, dark anodized aluminum trim and leather. Aston Martin didn't announce pricing for the V600, so it's fair to assume it's a lot. These special-edition cars are still available to purchase, though, unlike many special supercars that sell out before they're revealed. The company expects to deliver the cars in the third quarter of this year. Related Video:

Gladiators, Pilots, and Palisades, plus a couple boring crossovers | Autoblog Podcast #562

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. The duo discuss the leaked Jeep Gladiator, Ford's Baby Bronco, the Aston Martin DBX, and then touch on other reborn names like the Honda Pilot. They also discuss how boring crossovers have taken over as the family car of choice in the United States and debate the merits of turbocharged V6 engines versus the classic American V8. Finally, we spend your money.Autoblog Podcast #562 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Jeep Gladiator leaked Hyundai Palisade and Honda Pilot teased Aston Martin DBX Ford Baby Bronco leaked Boring crossovers Ford F-150 2.7-liter EcoBoost Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts LA Auto Show Aston Martin Ford GMC Honda Hyundai Jeep Truck Crossover SUV honda pilot jeep gladiator aston martin dbx hyundai palisade ford baby bronco