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Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

David Brown Automotive Speedback GT launches in US

Just over a year ago, the Sportback GT debuted from coachbuilder David Brown Automotive to combine the classic lines of the Aston Martin DB5 with modern underpinnings. Now, the luxurious British coupe is making its way across the pond for a US debut later this summer. With a price of $753,000, you're not going to see these coachbuilt creations on every corner. To make sure that the GT catches the eye of the right clientele, the company is premiering it during the swanky event at The Quail during the 2015 Monterey Car Week in August. Despite the retro look on the outside from former Land Rover designer Alan Mobberley, much of the mechanical underpinnings for the Speedback GT are sourced from the Jaguar XKR. Propulsion is provided by a 5.0-liter V8 making 510 horsepower and 461 pound-feet of torque and linked to a six-speed automatic. Inside, passengers find quite posh surroundings with leather upholstery with wood trim. DAVID BROWN AUTOMOTIVE LAUNCHES STUNNING SPEEDBACK GT TO EAGERLY ANTICIPATED AMERICAN MARKET 13/05/15 Following huge success in Europe, Speedback GT launches in the USA for GBP495,000 (currently $753,000) Speedback will showcase the best of British craftsmanship to American audience at the exclusive Quail Motorsports Gathering rally and concours event Announcement of North American launch rounds off Speedback's recent 1st anniversary celebrations since its European unveiling Coventry, England (May 2015): Launched in March 2014, Speedback GT from David Brown Automotive heralded a new era for GT models, showcasing a classically styled car with modern mechanicals, reliability and comforts. Designed, engineered and hand-crafted in Britain, Speedback GT is now launching officially in the United States, after triumphing in Europe both via media reaction and sales. Displaying at The Quail, the famed motorsports gathering located at Quail Lodge in California, the event will be the perfect place to demonstrate Speedback GT's merits to the American media and public for the first time. Initially showcasing at the Quail Rally Welcome Reception on 10th August, it will participate in the Rally on 11th and 12th August before the main Quail event on 14th August where it will feature on a stand. Company founder and CEO David Brown said: "It's been a fantastic year for Speedback GT since its launch.

Aston Martin CEO plans for seven-vehicle lineup

Aston Martin which has survived for the last hundred or so years with a remarkably tiny vehicle lineup, is now making preparations for its next seven vehicles, according to the company's CEO, Andy Palmer. The CEO elaborated on the company's "Second Century Plan" explaining that it'd feature a three-pillar product road map that is apparently "crystal clear." Pillar one, sports cars, should surprise no one. The three-pronged lineup will continue, with the new DB11 sandwiched between the Vantage and Vanquish replacements. But don't expect more than three Aston sports cars – Palmer shut down the idea of a car below the Vantage. Next, we have "saloons," which means sedans, if you prefer coffee to tea and Hershey's to Cadbury. This is trickier, of course. In April of 2015, we reported that the Rapide sedan would die and that the DBX would be its replacement. But in October, we reported that the Rapide name may live on as an all-electric model. That same April report also claimed we'd see a Lagonda-badged sedan, which now seems like a virtual certainty following the success of the rare Lagonda Taraf. The tea leaves of pillar three – crossovers and "specials" – are the most difficult to read. We know the rakish DBX crossover is coming. But we're wagering that Aston will complement its CUV/SUV lineup with something more traditional that could combat stuff like the Bentley Bentayga. But rather than badging it as an Aston, we think it's more likely this hypothetical vehicle would be badged as a Lagonda. Here's why. The last thing we wrote about a Lagonda SUV came in July 2014, when reports indicated that plans for such a vehicle had been abandoned. But with the explosion in CUVs at virtually every price point, it seems impossible for Aston Martin to ignore the segment. This would give the company a two-pronged approach. We doubt Aston would reestablish the Lagonda brand to just sell a single vehicle. What about the specials, though? That sounds like low volume and high performance to us, which could mean a One-77 successor. Aston has gone on record as saying it'd be open to aerodynamic god Adrian Newey penning a hypercar design. In fact, regarding a Newey-designed Aston, Palmer himself said, "There is rarely smoke without fire." If this were to ever happen, though, we're betting it won't be for some time. The DB11, Vantage/Vanquish replacements, and DBX will be the first new vehicles from the brand, Palmer indicated.