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Aston Martin CEO to personally inspect first 1,000 DB11s

The Aston Martin DB11 is going to be a significant vehicle for the British automaker and to ensure that new owners are getting a flawless vehicle, CEO Andy Palmer will be going the extra mile to personally inspect the first 1,000 models. According to a recent tweet by BBC Autos reporter Matthew Phenix, Palmer will be working overtime to give the first set of vehicles an extra dose of love. The CEO will also be placing an inspection badge, which bears his signature, onto every one of the DB11's V12 engines he looks over. Only 1000 Aston Martin DB11 V12's to be made with this particular inspectors plaque! pic.twitter.com/lkmMTJpGE8 — Andy Palmer (@AndyatAston) July 13, 2016 The idea of giving the DB11 more love over the rest of Aston's lineup makes sense as the DB11 is the first all-new vehicle to debut from the automaker since Palmer took over as CEO in 2014. The DB11 is the 10th car in the iconic DB lineage that began with the gorgeous DB1 in 1948. And with the DB line being the most successful model for the automaker, there's a lot riding on the new DB11. This isn't the first time a CEO has gone to extreme lengths to ensure that vehicles are up to snuff as Elon Musk reportedly slept in a sleeping bag on the factory floor for the production of the Tesla Model X. Hopefully Palmer's extra effort will pay off for the DB11. Related Video: Featured Gallery Aston Martin DB11 View 42 Photos News Source: @AndyatAston, @mattphenix Auto News Aston Martin Coupe Luxury Performance aston martin db11

Aston Martin to cut up to 500 jobs to reduce costs

LONDON — British luxury carmaker Aston Martin plans to shed up to 500 jobs as it seeks to bring its cost base into line with reduced sports car production levels, it said on Thursday. The job cuts come just days after Aston Martin's second-largest investor reduced its stake in the company, and a week after it confirmed that Tobias Moers, CEO of Mercedes-AMG, would become chief executive on August 1, replacing Andy Palmer. The 107-year old firm said the job losses reflected lower than originally planned production volumes and improved productivity across the business. An employee and trade union consultation process will be launched in the coming days. Aston Martin, famed for being fictional secret agent James Bond's car of choice, has seen its share price plummet since floating in October 2018. Last month it posted a deep first-quarter loss after sales dropped by almost a third due to the impact of the novel coronavirus outbreak. "The measures announced today will right-size the organizational structure and bring the cost base into line with reduced sports car production levels, consistent with restoring profitability," it said. It said its first sports utility vehicle (SUV), the DBX, which is key to boost volumes and appeal to new buyers including more women, remains on track for deliveries in the summer and has a strong order book. Aston Martin is also reducing costs and removing non-critical expenditure in other areas, including contractor numbers, site footprint, marketing and travel. It said the restructuring is expected to deliver total annual savings of about 38 million pounds ($47.6 million). Restructuring costs are expected to be about 12 million pounds. Shares in Aston Martin, down 78% over the last year, closed Wednesday at 68.9 pence, valuing the business at 1.05 billion pounds.  

1965 Aston Martin DB5 Shooting Brake: Rare, stylish, practical, and up for auction

Have you ever looked at a 1965 Aston Martin DB5 and thought, "I would totally buy one, but it's just not practical enough." If so, we're a little surprised, but at least you're not alone. According to RM Sotheby's, David Brown, the man who ran Aston Martin for several decades and started the line of DB models that continues today, felt similarly. Apparently he couldn't fit his polo gear into a regular Aston coupe, and he wanted somewhere for his dog to sit that would keep it from tearing up the seats. As such, the Aston Martin DB5 shooting brake was created for him and a few wealthy customers by coachbuilder Harold Radford. The grand total was 12. One of those 12 cars is going up for auction by RM Sotheby's. It's one of four built with left-hand drive and was sold to a Swiss buyer who optioned it with a power antenna, seat belts, passenger-side head rest, air horns and initials on the doors. The car has had two other owners and has gone through a couple restorations. The second owner picked it up in 2003 and had it restored by Aston Engineering, which bumped the displacement from 4.0 liters to 4.2 and replaced the factory automatic with a 5-speed manual. The second owner acquired it in 2009 and upped the displacement even further to 4.7 liters along with upgraded shocks and springs. The car will be auctioned at RM Sotheby's Monterey event during the week of the Pebble Beach Concours d'Elegance. The company expects it to sell for between $1,000,000 and $1,400,000. Considering the rarity of the car, that doesn't seem terrible, but according to the Hagerty price guide, it's rather high. It values the DB5 Shooting Brake at $790,000 for a concours-quality car. For reference, Hagerty values a concours-quality DB5 coupe at $1,450,000.