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Aston Martin and Tom Brady partner for new content series

Love him or hate him, it's difficult to argue with Tom Brady's popularity. While celebrity endorsements are as old as advertising, a tie-in between a storied British automaker and the most successful quarterback in NFL history doesn't happen everyday. Today, Aston Martin and Brady announced a new partnership on a content series, Category of One, that's set to debut later this year. Brady is apparently a longtime Aston Martin owner, though the only model mentioned is his current 2017 DB11. Brady will be working with the automaker on a custom-curated 2018 Aston Martin Vanquish S. The whole thing will be documented and released in portions, with the full car debuting sometime this summer. The Vanquish S, while still beautiful and plenty powerful, is the last remaining car on Aston Martin's old platform. There are few other detail on the collaboration. We also really hope Brady didn't scratch the hood of that DB11. We assume Gisele gave him a few tips for proper poses. Related Video: Celebrities Design/Style Aston Martin aston martin db11 aston martin vanquish s

Aston Martin's CEO says that autonomous cars are only a matter of time

In addition to bringing the Aston Martin AM-RB 001 to its first auto show this week, the CEO of Aston Martin, Andy Palmer, revealed his thoughts on the future of cars. And it's a future full of autonomy and electricity. According to our friends at TechCrunch, Palmer said it's a question of when – not if – autonomous vehicles will reach the public. T echCrunch also reports that Aston plans on offering an autonomous Lagonda in the future. For those of us who love driving ourselves, though, there is some good news: Fully autonomous cars are likely well into the future. Palmer told the Toronto Star that he recognizes autonomous driving is a bit antithetical to a sports car company, saying "we're a driver's car, so we're not in a rush to go driverless." He also pointed out a number of issues that personally concern him about autonomous vehicles, and which have him hesitant to pursue autonomous tech on Astons. His primary concern, according to both TechCrunch and Toronto Star, is the issue of security, but he also wants to make sure the technology is truly ready. TechCrunch reports that he said companies need a full understanding of the tech "before we beta test our customers." This statement seems pointed at Tesla, which has often said that its semi-autonomous Autopilot feature is in beta. In addition to discussing autonomous vehicles, Palmer talked about the future of electric cars, which he finds to be bright. He told the Toronto Star that he believes the future of vehicle propulsion has been decided, and that it will be electricity. He pointed to a shift in focus from the German automakers, as well as the Volkswagen diesel scandal as indicators. Palmer suggested that 25 percent of cars will be powered by electricity sometime in the next eight years, but noted this leaves plenty of room for internal combustion vehicles for a while. Related Video:

Lagonda All-Terrain Concept previews electric SUV shaped by planetary forces

Coming soon to an ultra-wealthy desert oasis near you is Lagonda, the spinoff from Aston Martin that will be devoted to creating luxury cars rather than sports cars. They will be electric and have autonomous driving features, and although their final production guises are still to be revealed, the Lagonda All-Terrain Concept introduced in Geneva provides a second clue as to what a production Lagonda might be like. Whereas last year's Vision Concept was a road-going quasi-sedan that mostly centered on autonomous driving, the All-Terrain Concept is going for the Range Rover crowd. Taller and obviously a crossover, Aston Martin describes it as "an ultra-stylish, supremely luxurious, fully electric, emission-free vehicle that can transport its occupants to remote and spectacular locations." It certainly isn't bereft of adjectives. Like other EVs, the concept utilizes a skateboard-style vehicle platform that spreads the battery weight low throughout the floor, which not only raises that floor to provide a more SUV-like view out, but actually lowers the center of gravity for superior handling. It also makes the car very stiff, which allows for the All-Terrain Concept's rear-hinged coach doors and flip-up gullwing roof bits. "The Lagonda All-Terrain Concept adds a hugely exciting sense of adventure to the unique brand of luxury, emission-free vehicles that Lagonda is planning to produce," said Aston Martin Lagonda President Andy Palmer in the press release. "This is a car that would be at home whisking someone straight from a glamorous red carpet event to a remote scientific research lab." Remote scientific research lab? Good grief. Who does this guy thinks his customer is, James Bond? Oh wait. The Aston design team drew design inspiration from super yachts, which can mostly be seen in the rear-leaning tail and severely swept-back profile. The high ground clearance and chunky fenders imply a certain degree of ruggedness that's not entirely dissimilar to the Rivian R1S. In terms of other styling details, well, take it away press release. "The surfacing is incredibly futuristic, with forms and shapes that look like they have been created by the huge, planetary forces of gravity fields." Okey dokey. The rear hatch is described as having a clamshell design, and it houses a thin LED strip hidden beneath a lip. This allows the light to be beamed downward and reflected out, thereby concealing the actual LED elements from the viewer. Nifty.