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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

This is Aston Martin's sexy 580-hp Vanquish S Volante convertible

You might remember that we drove the Aston Martin Vanquish S earlier this month. That was the fixed top twin to this car, the S Volante, which we're getting our first look at. Since they're mechanically identical save the top mechanism, we can give you a sense of what the S Volante will be like. In a word, it'll be awesome. Remember, the Vanquish S twins are lovable dinosaurs in the powertrain department. Both feature a naturally-aspirated, 5.9-liter V12 – that means no turbochargers. It might make a healthy 580 horsepower at 7,000 RPM and an equally healthy 465 lb-ft of torque at 5,500 RPM, but it's an endangered species. It is, however, a sonorous beast with incredible throttle response (no lag!) – and it's backed up with the smooth, well-regarded ZF 8-speed transmission, just like the coupe. The similarities are fun, but the vive la difference. Especially in profile, with the top down, the Vanquish S Volante is beautiful. The small cowl humps are a racey, tasteful touch. There's almost assuredly some sort of weight penalty associated with choosing the Volante version, and there's definitely a cost penalty. The Vanquish S Volante will start at $315,775, or an $18,000 premium over the fixed-top version. From there, you can spend a lot more with various personalization options. Update: An Aston Martin representative told us there isn't an official Vanquish S Volante weight figure to release at this time. For reference, the old non-S Vanquish Volante was 232 lbs heavier than the coupe. The Vanquish S coupe weighs 3,834 lbs, so it's a save assumption that the Volante version will be slightly north of 4,000 lbs. We'll update you when an official weight figure is released. Both versions will hit US dealers in April. Related Video: Featured Gallery 2018 Aston Martin Vanquish S Volante Aston Martin Convertible Luxury Performance aston martin vanquish aston martin vanquish s

All-new Aston Martin Vantage turns up the volume

The Aston Martin Vantage is the storied British marque's volume car. And with the unveiling today of an all-new model, that volume just got turned up. "The new car starts where V12 Vantage, not V8, left off," says Miles Nurnberger, Aston's head of exterior design, as he walks us around the production car in an intimate advance viewing at the brand's rural UK headquarters. He is referring to the top-of-the-line, end-of-the-run, 12-cylinder, stick-shifted, spoiler-bedecked analog anachronism that was a limited-edition sendoff for the outgoing car, which had been on sale for more than a dozen model years. (To say that the previous Vantage was long in the tooth is a reckless overestimation of the lifespan of teeth.) From a purely visual perspective, we cannot argue with him. The new Vantage is immediately recognizable as an Aston Martin — with the signature hill-climb grille, sensuously crisp hood, mesomorphic flanks, squinting greenhouse and tucked tail. But the car can almost be heard, seething, with one's eyes. First off, the hue the brand has selected as a launch color, Lime Essence, looks like ionized absinthe. Additionally, the car is rimmed along its ground-hugging nether regions, from chin to rear, in a be-pronged sinew of starkly contrasting polished carbon-fiber aero effects. It sneers menacingly through narrowly horizontal, selachian eyes. It flashes a triangular carbon burgonet on each cheek, armor potent enough to ward off a Napoleonic cuirassier. And its rear is a war of stark bladelike protrusions, like the final battle sequence in a chop-socky movie. "If the DB11 is a gentleman," Nurnberger explains, "the Vantage is a hunter." Its nose is to the ground, scanning the distance for something to trounce." "It's the color of a predator in nature," explains Aston's straight-talking CEO, Andy Palmer. "Look at a wasp. Its colors warn, stay away." Not drawing the ire of other motorists is, in our opinion, one of the chief advantages of driving an Aston, especially versus some of its flashier (Italian) competitors. Apparently, Aston is aware of this and also offers the new Vantage in a more subdued palette and trim. We'd spec ours in a more traditional color, like grayish Hardly Green, with satin titanium trim and body-color zygomatic implants.