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Aston Martin sues supplier Envisage over copyright infringement

Automakers don't make the entire cars themselves. They typically design and engineer them, outsource many of the components to outside suppliers, and put them together at assembly plants. Farming out work to those suppliers can result in some leaks in the automaker's intellectual property, but while that's typically covered in extensive legal documents, disputes can arise. And in this case, it's arisen between Aston Martin and one of its suppliers. That supplier is the Envisage Group, a British firm based in Coventry that has, among its various clients, performed design work for Aston since 2007 and supplied parts and tooling since 2011. That means it has access to certain proprietary information regarding Aston and its products, and now the automaker is claiming the supplier has taken unlawful advantage of that access and its copyrights to further its other businesses. Among its other services, Envisage operates a coachbuilding operation that handles the production of vehicles like the Eagle's customized Jaguar E-Types and the Speedback GT for David Brown Automotive. The latter, pictured here, bears more than a passing resemblance to classic Astons, and the company name itself suggests a certain affiliation as well. However both Aston Martin and David Brown Automotive insist that the lawsuit is unrelated. In correspondence with Autoblog, the latter sent the following statement: Following speculation in recent press reports that David Brown Automotive and Speedback GT are the subject of, or involved in, legal proceedings by Aston Martin Lagonda Limited against Envisage Group Limited, David Brown Automotive can confirm that it, and its products, are in no way implicated and the production of our vehicles continues unaffected by the litigation. According to the report from the Telegraph, the lawsuit filed with the UK's High Court makes specific mention of badges, wheels and headlights belonging to Aston Martin that Envisage has allegedly used in promoting its services. Featured Gallery David Brown Automotive Speedback View 18 Photos News Source: The TelegraphImage Credit: David Brown Automotive Design/Style Government/Legal Aston Martin lawsuit court david brown automotive david brown automotive speedback

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin is building eight Valkyrie prototypes, here's the first trio

Aston Martin and Red Bull Racing are still developing the high-performance Valkyrie supercar, and recently, Formula One drivers Max Verstappen and Alex Albon were given the opportunity to test out the prototypes. Verstappen and Albon were given the reins to verification prototype 1 (VP-1), while never-before-seen VP-2 and VP-3 lapped Silverstone at the hands of Aston Martin test driver Chris Goodwin and Aston Martin Racing World Endurance Championship drivers Darren Turner and Alex Lynn.  After publicly unveiling VP-1 at the 2019 British Grand Prix, Aston Martin recently brought two new verification prototypes into the fold. Aston Martin has been using the Silverstone circuit near Northampton, England, for its testing process, and it seems that will continue for the rest of the verification prototypes. In total, Aston Martin will build eight.   Aston Martin collects data and observations not only from its own test drivers and engineers but from its professional drivers too. For Albon, it was his first time seeing the car in person. In a press release, Albon offered some details about how the car will position itself to its customers.  "Obviously there’s still some development to do, but already it feels very good, especially the balance between the corners," he said. "ItÂ’s light; it feels sharp. Sure, compared to an F1 car, youÂ’re missing the outright downforce, but you still feel the Gs in the corners and it definitely reacts closer to an F1 car than a normal road car."  Aston Martin plans to have the Valkyrie tuned and ready for customers in the coming months, but don't expect deliveries to begin until the second half of the year. In related news, Road & Track cites a Racer report that says Aston Martin will pull back from its intentions to race the Valkyrie in the 2020–2021 World Endurance Championship and Le Mans. The report, which says a formal announcement is coming February 19, comes shortly after news that Aston Martin received an investment from Canadian billionaire Lawrence Stroll.