2010 Aston Martin Db9 Coupe, Auto, 4k Mls!! on 2040-cars

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How chasing Ferrari improved Aston Martin, with help from Mercedes-Benz

GAYDON, England — After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs). Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of Ferrari, says after vehicle sales jumped 82% in 2021 the carmaker's transformation to long-term profitability is well under way, with new cars coming and funding secured through 2025. But analysts say Aston Martin, which has gone bust seven times since it was founded in 1913 and has flirted with death as often as Agent 007, is still burning through piles of cash. Some question its ability to generate Ferrari-like sales to fund the vast cost of electrification. "It's precarious and it is possible for this company to go bust," said Redburn equity research analyst Charles Coldicott. "I don't think it's a controversial thing to say even though Aston wouldn't like to hear it." Asked to comment on perceptions of a shaky future, an Aston Martin spokesman reiterated Stroll's view that the carmaker is well on the way to long-term profitability and that it has adequate access to cash. On a tour of the carmaker's Gaydon factory, Tobias Moers, formerly head of Mercedes' high-performance AMG brand and Aston Martin chief executive since August 2020, rattles off a list of moves including cutting one of two assembly lines and bringing more bespoke items like seats in-house. Perhaps the biggest shift has been to focus on higher-value customer-driven and customized orders — a big part of Ferrari's success — rather than over-producing and churning out sports cars wholesale, which then had to be discounted. "When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane," Moers said. "In a company this size, you need maximum flexibility and agility." Moers has cut Aston Martin's inventory to 600 sports cars from 2,000 — its cars sell for an average of around 150,000 pounds ($195,750) — and customized orders now account for 50% of sales versus 6% when he joined the firm. At that point, the carmaker was in trouble after a disastrous 2018 public listing.

Aston Martin DB11 spied in production sheetmetal

Aston Martin has taken yet another step toward debuting its long-awaited replacement for the DB9, the DB11, ditching the heavy, obstructive plastic cladding for production sheetmetal and stick-on camouflage. The move gives us our best look yet at the automaker's next volume grand tourer. Opinions on whether or not this new car gets its inspiration from the DB10 featured in the James Bond film Spectre are divided. From what we can tell, the profiles are virtually identical between the cinematic machine and this DB11 mule, and it looks like the DB10's thin taillights sit in larger cutouts below a similarly shaped trunk lid. The DB11 does look to get some kind of spoiler, though, and it may even be a pop-up item, neither of which were featured on the Bond car. The biggest differences between the movie coupe and the road car are found on the front end. The headlights are certainly larger and have had their shape tweaked. They now run further up into the fenders, giving just a hint of Ferrari F12. Even so, they're still unmistakably Aston Martin units. That's also true of the grille, which ditches the concept-spec single element on the DB10 for a more conventional upper and lower unit. We have no explanation for one element, though. Look closely at the C-pillar, and you'll notice what looks almost like some kind of vent. Our spies argue that it's an aerodynamic item, like you'd see on the C-pillar of a BMW i8, but we aren't sure. Were it a pure aero aid, we'd expect to be able to see through the other side, like you can with the i8 or something like an Air Curtain. Instead, it could be some kind of air intake for cooling. That's just conjecture, but it's not unreasonable. But what's under the hood? Our spies did some digging and doubt that it's Aston's traditional 6.0-liter V12. Instead, registration data for the prototype shown above lists its engine displacement at 5.2 liters, with our spies claiming forced induction will be used. It's not clear if this engine is a product of of Aston's relationship with Mercedes-AMG – the only V12 you'll get from the Germans is a 6.0-liter twin-turbo, while it also sells a 5.5-liter, twin-turbo V8 – but it seems like a possibility. Check out the spy shots up at the top of the page for the full battery of spy images. Related Video:

Aston Martin may be forced to stop selling DB9, Vantage in US [w/poll]

There are any number of factors that are making it increasingly difficult for a small-scale, independent automaker like Aston Martin to stay competitive in today's automotive marketplace, from purchasing power to R&D capacity. But the latest factor endangering Aston's viability on the marketplace seems to be coming down to tighter government safety standards. The National Highway Traffic Safety Administration is enacting new side-impact crash regulations that require vehicles to better withstand the impact from running into a pole or tree – narrow-gauge fixed objects you're likely to find lining public streets. The standard has been phased in over the last few years, but while an exemption to the gradual phase-in was granted to low-volume manufacturers, even those automakers will have to meet the cut-off next month. And convertibles (which were granted a further extension) will have to meet them by September 2015. Unfortunately for Aston Martin, two of its core models – the Vantage and DB9 – do not pass the test. That would mean that it would have to stop selling both those model lines (which just also happen to be its oldest), but a spokesman for the brand's US dealers is petitioning the government body to grant them an exception. According to James R. Walker, chairman of Aston's US dealer advisory panel and owner of the dealership in Washington, DC, losing the V8 Vantage coupe, V12 Vantage coupe and DB9 coupe next month would cost dealers about 25 percent of its gross profits, and losing the convertible versions of the same next year would cut another 40 percent of their profits. The combined 65 percent drop in sales (assuming, of course, that sales of the recently updated but more expensive Vanquish and Rapide wouldn't rise to make up for it) would mean that many of the 35 dealers across the US would have to close, putting the 230 people who work at the dealers (and another 300 related personnel) out of work. On that basis, Walker is asking the government to grant an exemption for the DB9 through August 2016 and for the Vantage through August 2017. By then, we're lead to assume, their replacement (or replacements) will have arrived, meeting the new crash standards. We've reached out to Aston Martin for comment on the issue and will update you as soon as we hear back. In the meantime, voice your opinion on the issue in our online poll below.