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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin drops Fisker lawsuit, Thunderbolt will not be produced

If you were perhaps looking forward to getting your hands on one of Henrik Fisker's Project Thunderbolt cars, you're out of luck. In order to quickly resolve a lawsuit from Aston Martin, Fisker has agreed to not produce his one-off take on the Vanquish coupe. Fisker made a splash at this year's Amelia Island Concours d'Elegance when he showed Project Thunderbolt. It was Henrik's own take on the already pretty Aston Martin Vanquish coupe, and apparently, the guys and gals in Gaydon didn't take too kindly to Fisker's creation, issuing a lawsuit that "centres on Henrik Fisker's creation and promotion of automobiles that Aston Martin contends infringes Aston Martin's rights, by an improper and unauthorised attempt to exploit and free-ride off them," according to a statement obtained by Autoblog last month. In a new statement issued Wednesday, the two parties have agreed to resolve their differences. Aston Martin has agreed to drop the lawsuit so long as Fisker does not produce his Project Thunderbolt coupe. So, sorry, Fisker fans. The official statement is pasted below. On March 26, 2015, Aston Martin filed a lawsuit against Henrik Fisker and other parties alleging various infringements by "Project Thunderbolt" of Aston Martin's intellectual property rights. The parties are pleased to report that they have been able to swiftly and amicably resolve their differences. The terms of the resolution are confidential except that the Parties wish to confirm 3 points: 1. Henrik Fisker has decided that "Project Thunderbolt" will not be produced; 2. Aston Martin will withdraw the lawsuit; and 3. In view of some apparent misunderstandings surrounding reports of the case, the Parties wish to expressly confirm that the contentions made by AML were those, and only those, made in the lawsuit. The Parties confirm that that they have amicably resolved those matters, as well as any attendant misunderstandings. The Parties will not be commenting further.

Aston Martin DB11 V8 loses four cylinders but none of its grace

We love the Aston Martin DB11. Few vehicles combine speed, luxury, and comfort as well as that beautiful British coupe. That said, it's not the most efficient or affordable GT in the world, but Aston Martin is planning to change that. Starting this year, the company will offer the DB11 a twin-turbocharged V8 sourced from the mad Germans at Mercedes-AMG. We've known about the engine partnership for a while now, though we assumed the first Aston Martin to use a Mercedes-AMG V8 would be the next-generation V8 Vantage. At first, sticking a V8 under the hood might seem like an odd choice, but the DB series only recently started using V12s. Historically, the car has packed powerful inline-six engines. Offering two engines will allow the company to sell a lower-cost model and presumably boost sales. That means changes are strictly mechanical in nature. The engine is the now-common 4.0-liter twin-turbocharged Mercedes-AMG V8. Output is 503 horsepower and 498 pound-feet of torque. That's down 97 horsepower and 18 pound-feet of torque from the 5.2-liter V12. In the Mercedes-AMG C63 S, the 4.0-liter V8 makes equal horsepower and 18 more pound-feet of torque. Aston Martin says that the partnership with Mercedes-AMG allows the company to tailor the engine for Aston Martins. This means a new ECU with new engine and throttle mapping. Losing four cylinders changes the character of the car a bit. The DB11 V8 is a not-insubstantial 254 pounds lighter than the V12. Since most of the weight savings comes from behind the front wheels, Aston Martin says the V8 model is more agile than the V12 model. Engineers have adjusted the suspension bushing, geometry, anti-roll bars, springs, dampers, and stability control to account for the weight savings. The DB11 V8's diet helps offset the lower power output. As such, the 4.0-second 0-62 sprint is just 0.1 seconds off the V12. Top speed is down 13 mph to a still extralegal speed of 187 mph. We don't have fuel economy ratings for the US, but expect an improvement from the V12's current rating. The V8 will be available with all of the same equipment and trims as the V12, with just a few visual changes to distinguish the two models. The V8 gets unique wheels, darker headlight surroundings, and just two vents on the hood, available in either black or titanium. The DB11 V8 goes on sale in the US later this year. At $198,995, it undercuts the V12 model by $17,500.