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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Airbus and Aston Martin tease helicopter collaboration

Aston Martin is working on a new partnership in a different part of the transportation sector. This week, the British company known for its beautiful car designs announced a collaboration with Airbus Corporate Helicopters (ACH) that is set to launch in 2020.  ACH and Aston Martin are working on a helicopter, and this short video is the first official teaser of the partnership. The project has been under design development for the past 12 months, and Aston Martin Lagonda Vice President and Chief Creative Officer Marek Reichman said the project will be a blending of automotive and aeronautical design principles.  Although the teaser did not give away much info about the helicopter, the name of the video might. It's titled, "ACH130 AM TEASER 16x9." The 16x9 part is just the dimensions of the video, but ACH130 AM likely indicates a nod to the Airbus H130 helicopter, which is most often used for "sightseeing services, charter operators, and emergency medical services, among others." It comes in six- or seven-passenger configurations.  This is not the first time Airbus has collaborated with an automaker on a helicopter design. Peugeot previously worked with Airbus on an H160. The ACH130 AM debuts in the French Alps on January 3, 2020. And this is not the first time Aston has collaborated on transportation beyond a car. Last year, Aston put its luxury imprint on a submarine. Auto News Design/Style Aston Martin

Aston Martin's electric Lagonda lineup to open with a crossover

At the time of the Geneva Motor Show, Aston Martin announced it would be re-awakening the storied Lagonda brand to manufacture zero-emission luxury cars. The timeline for these was cast to 2023 at first, but now information has come to light that Lagonda would start selling cars two years earlier, with — you guessed it — an SUV. AutoExpress is reporting that the first model for Lagonda will be a full-electric SUV, which would share some of its technology with the Aston Martin DBX, which might gain the name Varekai when it hits production. Talking to AutoExpress, company CEO Andy Palmer divided the future plans in two: "if it's an Aston, it's probably got a gasoline engine and it's probably got a V-configuration. It might or might not have a hybrid attached to it. But if it's a Lagonda, it's 100 percent electric." Palmer says Lagonda could be able to sell cars via a separate network in the U.K., but that globally the cars would have to co-exist in Aston Martin brand centers. Palmer wouldn't confirm whether the 2021 Lagonda SUV would also be made in the same St. Athan factory as the DBX. The Lagonda sedan was previewed by the swoopy Vision Concept, which Palmer says is "a design study" that focuses on core elements of the Lagonda. Palmer says two key aspects of the concept might not yet be production-ready by 2021: the solid state battery and Level 4 autonomy. The production car should have a realistic range of more than 400 miles, and it should be able to whisk customers away as effortlessly as a chauffeur-driven sedan. View 14 Photos Related Video: