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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

Aston Martin not actively pursuing new investors as opens SUV plant

ST ATHAN, Wales — Aston Martin, which was reported this week to be the target of Canadian billionaire Lawrence Stroll, said it was not actively pursuing new investors on Friday as it opened a new factory to build its first sport utility vehicle. As some in the global car industry turn to partnerships, alliances or mergers to handle the challenge of electrification, new technology and tighter margins, Autocar magazine reported on Thursday that Stroll, the owner of Formula One team Racing Point, is preparing to buy a major stake in Aston. "You know what we would have to do if there was an official approach. Beyond that, I can't comment," Aston's chief executive Andy Palmer told Reuters at the factory opening, referring to rules governing publicly-listed companies. "We're certainly not actively soliciting any other participation. That's not to say it doesn't come," he said when asked whether Aston needed a new investor. The British automaker's new factory in south Wales holds the key to ending a poor performance this year from Aston, whose shares have tumbled 75% this year on weaker-than-expected sales. In August, Aston's biggest investor, Strategic European Investment Group, bought an extra 3% stake in the 106-year-old company, whose second largest shareholder is a Kuwaiti investor. Last month Aston, which floated in October 2018, launched its DBX model, hoping that more female buyers will help boost sales after posting a pre-tax loss of 92.3 million pounds ($118 million) for the first nine months. It hopes its new factory, in St Athan, near Cardiff, will help turn around its fortunes. The plant is its second alongside its historic one in Gaydon, central England. As the autos sector consolidates through deals such as the merge of Peugeot and Fiat, Aston has said it does not need to belong to a bigger automotive group, pointing to the success of stand-alone rival Ferrari. Palmer said the small stake held by Germany's Daimler allows Aston to have access to technology and benefit from the speed at which it can operate independently. "There is a perfectly rational route to success in our current state," he said. Reporting by Costas Pitas.

Aston Martin shows what it does best with V8 Vantage GT, DB9 Carbon Edition

Aston Martin shocked us when it announced at the 2014 New York Auto Show that 2015 V8 Vantage GT (pictured above) was priced at $99,900. While hardly inexpensive, a sub-$100k Aston seemed like a bargain. It was joined by the unveiling of the DB9 Carbon Edition that mixed sport and luxury in the brand's traditional style. The Vantage GT is available as a coupe, or for a little bit more money, as a convertible. Regardless of body, buyers get a 4.7-liter V8 with 430 horsepower and 361 pound-feet of torque, and that power is routed through a seven-speed automated manual with magnesium paddle shifters or a traditional six-speed manual. Even for a 'cheap' Aston, the GT still offers luxury features like Alcantara trim, carbon fiber doorsill plates and seats from the V12 Vantage S. The one on display in New York wears one of the optional motorsports-inspired graphics packs that add contrasting paint around the grille, mirror caps, rear diffuser blade and roof pillar. The $199,995 DB9 Carbon Edition packs a 6.0-liter V12 rated at 510 hp and 457 lb-ft and a six-speed automatic transmission. Available as Carbon Black or Carbon White, the package adds carbon fiber side strakes and taillight trim. Buyers who want even more can add a carbon fiber front splitter, rear diffuser and mirror caps. Black leather covers the interior, and the shade of the contrasting stitching comes from that of the brake calipers. Deliveries for both models start in the third quarter. Scroll down to get the full scoop on them. Aston Martin Launches Two New Special Editions at New York ? New motorsport-honed $99,900 Vantage GT brings Aston Martin brand closer than ever before; offering 430bhp and a top speed of 190mph ? DB9 Carbon Edition offers eye-catching looks and classic understated elegance ? Both cars will make international debuts at 2014 NYIAS Irvine, CA, 15 April 2014 - Aston Martin is unveiling two exclusive new special editions for North American markets at the 84th New York International Auto Show this week. The great British sports car marque, now in its 101st year, is debuting a bold addition to its iconic V8 Vantage range as well as dramatic new special edition variants of the timeless DB9, underlining the company's ability to create cars that sit apart from the mainstream.