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Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Aston Martin CEO plans for seven-vehicle lineup

Aston Martin which has survived for the last hundred or so years with a remarkably tiny vehicle lineup, is now making preparations for its next seven vehicles, according to the company's CEO, Andy Palmer. The CEO elaborated on the company's "Second Century Plan" explaining that it'd feature a three-pillar product road map that is apparently "crystal clear." Pillar one, sports cars, should surprise no one. The three-pronged lineup will continue, with the new DB11 sandwiched between the Vantage and Vanquish replacements. But don't expect more than three Aston sports cars – Palmer shut down the idea of a car below the Vantage. Next, we have "saloons," which means sedans, if you prefer coffee to tea and Hershey's to Cadbury. This is trickier, of course. In April of 2015, we reported that the Rapide sedan would die and that the DBX would be its replacement. But in October, we reported that the Rapide name may live on as an all-electric model. That same April report also claimed we'd see a Lagonda-badged sedan, which now seems like a virtual certainty following the success of the rare Lagonda Taraf. The tea leaves of pillar three – crossovers and "specials" – are the most difficult to read. We know the rakish DBX crossover is coming. But we're wagering that Aston will complement its CUV/SUV lineup with something more traditional that could combat stuff like the Bentley Bentayga. But rather than badging it as an Aston, we think it's more likely this hypothetical vehicle would be badged as a Lagonda. Here's why. The last thing we wrote about a Lagonda SUV came in July 2014, when reports indicated that plans for such a vehicle had been abandoned. But with the explosion in CUVs at virtually every price point, it seems impossible for Aston Martin to ignore the segment. This would give the company a two-pronged approach. We doubt Aston would reestablish the Lagonda brand to just sell a single vehicle. What about the specials, though? That sounds like low volume and high performance to us, which could mean a One-77 successor. Aston has gone on record as saying it'd be open to aerodynamic god Adrian Newey penning a hypercar design. In fact, regarding a Newey-designed Aston, Palmer himself said, "There is rarely smoke without fire." If this were to ever happen, though, we're betting it won't be for some time. The DB11, Vantage/Vanquish replacements, and DBX will be the first new vehicles from the brand, Palmer indicated.

'Sylvan Rock' by Aston Martin could be your home for $7.7 million

Aston Martin is known for some of the most gorgeous automotive designs ever produced, but occasionally it lends that expertise to other items. Sylvan Rock, a 55-acre luxury residential resort to be constructed in New York's Hudson Valley in partnership with New York's S3 Architecture, is one such venture. It's also Aston Martin's first collaboration in the design of a private home. Sylvan Rock will be built about 80 miles north of New York City, near Rhinebeck. Calling it a house is underselling it; even the property's own website refers to it as a "compound." It comprises a nearly 6,000-square foot primary residence, three guest "pods," a pool, pool house, tree house and garden. Oh, and yes, there's a three-car garage, but that's not what really sells Sylvan Rock as a driver's home.  "Driving down a bucolic country road, enjoying the curves in the road, you arrive at an unassuming gatehouse entrance to the private driveway. Along the driveway, the property unfolds onto a secluded luxury retreat," the promotional material enthuses. Sounds like a nice little spot, doesn't it? That's straight from the description on the property web site, which is linked above. It has detailed plans and a much larger gallery of rendered images. Here are the quick specs: Residence | 5,983 SF 4 bedrooms, 4 bathrooms, 2 half baths 3 car garage Pool and deck Pool House | 873 SF Three Guest House “Pods” | 1,574 SF Treehouse - Architect designed Food Garden and Trails Total finished spaces in compound: 8,430 SF If you can part with a cool $7.7 million, it could be your new home away from your 17 other homes, provided you can wait until 2022, when construction will be finished. Oh, and if you have another couple hundred grand burning a hole in your pocket, Aston Martin will even throw in a new DBX in matching Onyx Black. Honestly, if you can flash the cash, I'm sure they'll sell you as many cars as you want — or, you know, shares. They'll even throw in a picnic basket for free. Yes, that last part is real.  Featured Gallery Aston Martin Sylvan Rock View 9 Photos Auto News Design/Style Marketing/Advertising Aston Martin Luxury