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Aston Martin sheds light on its first two electric vehicles

Aston Martin's on-again, off-again electric car rollout is beginning to take shape. Bolstered by stakeholder Daimler, the British carmaker detailed the first two battery-powered models that it plans to bring to the market. Speaking to the Financial Times, company stakeholder Lawrence Stroll confirmed that at least two electric Aston Martin models are on their way after several false starts. One will be a sports car in the vein of the DB11, and the other will be an SUV. Both will be built in the United Kingdom, so they will not roll off a Mercedes-Benz assembly line, but neither's design has been finalized yet. Stroll affirmed that his team hasn't even decided what to call them. As we previously reported, both of these EVs are likely to use at least some technology borrowed from Mercedes-Benz. Daimler will increase its stake in Aston Martin to 20% by 2023, and it's granting the company access to its hybrid and electric powertrains in return. It's a win-win situation: on one hand, Aston Martin receives state-of-the-art turnkey components. On the other hand, Mercedes-Benz is able to leverage the benefits of economies of scale. It's still too early to tell precisely which parts Aston Martin will use to build its first electric cars. It could borrow a platform from Mercedes-Benz, it could use powertrain components (like batteries and motors), or it might sign up for both. "We're looking at all options," explained Stroll. Regardless, the company's much-hyped plans to recycle the decades-old Lagonda name to denote a luxurious sub-brand focused on electric cars have been canned. Tobias Moers, the company's CEO, confirmed that the first electric Aston Martin models will go on sale in 2025 or 2026. In the meantime, the company will launch several hybrids, including a fuel-sipping version of the DBX. Aston Martin needs to go electric, because it will no longer be allowed to sell cars powered by an internal combustion engine in its home country of England after 2030. It's not entirely phasing out its gasoline-powered models, however. Stroll previously stressed he doesn't think the internal combustion engine will ever fully disappear. Related Video:

Tom Brady, Aston Martin team up for special-edition Vanquish S

If we were to ask you what person comes to mind when we say the words "Aston Martin," who would it be? James Bond? No, are you crazy? New England Patriots quarterback Tom Brady is the person synonymous with Aston! Ok, no, not really, but the man has been involved with the company for a little while, having partnered for some sort of content series and a custom Vanquish S. Now that custom car, called the Tom Brady Signature Edition and built by Aston Martin's specialty vehicle division Q, has been revealed, and it's a seriously exclusive car with just 12 units being produced. For those who don't follow football, the production run of 12 cars isn't random. Brady's number on the field is 12, thus the number of cars produced. It also makes an appearance in a "TB12" logo found in badges on the exterior, and embossed on the seats. And of course, Brady's signature is found on the car, too, in the form of door sill plates. The badges aren't the only special touches added by Aston Martin's Q branch. The car features an array of carbon fiber body parts such as the grille, front splitter and rear diffuser. The whole car is painted a dark blue called Ultramarine Black, and it's complemented by a black leather interior. The interior also has a bit of blue lighting. It should be noted though that most of these cosmetic changes are also available on the regular Vanquish S models. These cosmetic additions and the exclusivity will cost you quite a bit of cash. According to ESPN, the car runs $359,950. Considering that a standard Vanquish S Volante starts at $311,650 before destination, and it can be customized however you'd like, even to look like a Tom Brady edition car, we would go that route. You could save even more money going with a coupe, which starts at $293,650 before destination. We also wonder if Brady will buy one of his special-edition cars, since ESPN reports he doesn't get one as part of his Aston Martin partnership. Related Video: Featured Gallery Aston Martin Vanquish S Tom Brady Signature Edition by Q News Source: Aston Martin, ESPN.comImage Credit: Aston Martin Celebrities Aston Martin Convertible Luxury Performance aston martin vanquish q by aston martin tom brady

Aston Martin DBX leads a 224% increase in sales for the British brand

LONDON — Carmaker Aston Martin reported on Wednesday a 224% increase in sales to its dealers, boosted by its first sport utility vehicle, the DBX, as losses fell in the first half of the year. The DBX 4x4, which first rolled off the production line just over a year ago, accounted for more than half of its 2,901 vehicles between January and June. "Building on the success of DBX, our first SUV, we have since delivered two more new vehicles and with more exciting product launches to come we are well positioned for growth," said Executive Chairman Lawrence Stroll. Fictional agent James Bond's car brand of choice has had a tough time since floating in 2018, as it failed to meet expectations and burnt through cash, prompting it to bring in fresh investment from billionaire Stroll last year. The DBX entered production in July 2020 and has helped the company widen its appeal in a lucrative segment of the market which has proven profitable for its rivals. Its pretax loss fell from 227 million pounds in the first half of 2020 to 91 million pounds ($126 million), with the company saying trading was in line with expectations as it aims for 2021 volumes of around 6,000 vehicles. Related video: