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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

The Aston Martin Vanquish Zagato Volante is a beautiful mouthful

Aston Martin makes some of the most beautiful sportscars in the world. There are few bad looking Astons and most attempts to modify or change the cars' characters usually ends terribly. Zagato, the Milan-based coachbuilder, is one of the few companies that seems to get it right. Last year, the company debuted its Aston Martin Vanquish Zagato coupe and Vanquish Zagato Volante convertible. These new spy shots show the production car in action. As the name suggests, the Vanquish Zagato Volante is simply a Aston Martin Vanquish Volante restyled by Zagato. That means a 5.9-liter V12 sending 592 horsepower to the rear wheels. Expect a 0-60 mph time of 3.7 seconds. That's nearly as quick as the new Aston Martin DB11. The Vanquish Zagato Volante keeps the standard car's long-hood short-deck proportions, but most of the bodywork has been redone. The grille keeps the standard Aston Martin outline, but it grows in size and bubbles out just slightly. Round LED lights sit at the corners of the Z-emblazoned grille. Around the side, we can see the gold-accented wheels and fender. There is a deep cut for airflow just behind the rear wheel. The shape mimics that of the standard car, but changes it just enough to make it special. A carbon-fiber lip runs around the bottom of the entire car. Out back, the wing-shaped taillights have been replaced with round units that use bladelike LEDs. The quad exhaust tips remain in place, but they appear to sit slightly higher than on the standard car. The small rear wing raises and lowers at speed for increased downforce. Just 99 of these Vanquish Zagato Volantes will be built. Most are likely spoken for, going to owners of the coupe version of the car. After all, if you have one, you might as well have the set. Related Video: Featured Gallery Aston Martin Vanquish Zagato Volante View 12 Photos Image Credit: CarPix Design/Style Spy Photos Aston Martin Convertible Luxury Performance aston martin vanquish aston martin vanquish volante aston martin vanquish zagato

Lagonda electric crossover SUV coming in 2021

The folks at Aston Martin's ultra-luxury division Lagonda have been busy lately. The company showed a concept for a full-electric sedan at Geneva, with plans for production, and have now revealed a preview of a full-electric crossover SUV concept. It doesn't have a name yet, but, like the Lagonda Vision Concept, it's a look at a future production Lagonda. And although the Vision Concept was shown first, this crossover is planned to hit production two year's earlier in 2021. Aston Martin Lagonda only released one image of the crossover, and, well, it looks unique. We only get a look at the rear 3/4 angle, and the car above it is clearly the Vision Concept. Lagonda says the crossover is inspired by the Vision Concept, and looking at the photo, it does appear to pretty much be the Vision Concept but with a taller ride height and an extended roofline to create a hatchback. As for what we can expect from the crossover, we can extrapolate from the Vision Concept. Lagonda announced that it has plans for its production EVs to have a range of about 400 miles with solid-state batteries. Its vehicles will also be all-wheel drive. Only time will tell whether Aston Martin and Lagonda will be able to deliver on long-range, solid-state battery-powered cars within three years. Related Video: