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Aston Martin makes the DB11 and its configurator more powerful

Aston Martin sold 4,150 cars last year, but the luxury automaker said its configurator served up more than two million specification sessions. Going with the overwhelming numbers, for 2022 Aston Martin has focused on "the customer journey" for imminent and aspirational buyers by rolling out a new and highly featured configurator. At last, the firm greets potential customers and the merely curious with the kind of luxury one expects of the brand. This is especially important for a company working through its Project Horizon turnaround, and also because, as the official Safety Car and Medical Car sponsor of Formula 1, traffic to Aston Martin's web site spikes every time its Vantage and DBX are called out on track during races.   The configurator's been built using Epic Game's Unreal engine, a digital creation tool building portals for everything from real estate to fashion, supplemented by Nvidia GTX graphics. In the present Phase One, visitors can place their chosen model in studio or outdoor environments, with daytime or nighttime lighting, and get high-res, zoomed-in beauty shots of their their vehicle details. Yet while Aston Martin poured new features into the configurator, it has reorganized and simplified the site's use. For instance, individual elements such as exterior paint are broken into six color groupings like Blacks & Greys and Bronzes & Oranges, providing users a glimpse at the range of hues on offer without overwhelming them into analysis paralysis. The surfeit of choice carries on inside, naturally — there are eleven carpet colors on offer and 12 shades of headliner. The simplifying rationalization carries on in the cabin, too, with three themes available to establish a quick baseline for personalization. The starter theme is called Create, showcasing ornate stitching on the seat bolsters, perforated, patterned seatbacks, door cards, and arm rest. Next up is Accelerate, which "will appeal to customers who wish for a more focused interior." This one puts Alcantara all over, notably on the entire seat faces and bolsters, with leather trimming the seat sides and headrests. Create and Accelerate can be had in ten colors in monotone and duotone arrangements. Inspire, the topmost theme and "the epitome of luxury," can be had in 38 colors and in monotone, duotone, and light duotone.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

You can buy this gorgeous one-off Aston Martin Jet 2 Bertone shooting brake

It was the last project built by Italian coachbuilder Bertone before it went bust, a one-off project designed and commissioned by the man who drove a 1954 Aston Martin DB2/4 around the world in 80 days, and now's your chance to buy it alongside the full-size clay model and fiberglass mold that preceded it. We’re talking about the Aston Martin Bertone Jet 2+2, a wagonized Rapide that we last saw at the Geneva Motor Show back in 2013. It was built in homage both to AstonÂ’s centenary and to mark six decades of cooperation between the automaker and the Italian design house. At the time, the identity of the client who commissioned it was kept secret. ItÂ’s being offered for sale by Barry Weir, the British motoring enthusiast famous for his four-continent, 22-country, 34,000-mile world rally record, set in 2000. He designed the shooting brake based on the Rapide saloon, added a rear hatch, full-length tinted glass roof and sliding rear floor, and got it approved by Aston, which reportedly intended to put the car into production after Bertone built 10 of them. But that never happened, as Bertone folded operations after this project. View 10 Photos Nevertheless, Weir says he found the fiberglass molds and clay model used to build the car earlier this year on auction in Italy while browsing the web. He managed to negotiate their removal from the auction and bring them back to the U.K., and heÂ’s even offering to sell the tooling set separately. “IÂ’m minded to sell the complete package, and the buyer can choose what they wish to do with it,” Weir says. “They could reproduce the moulds and model or, alternatively, have it as a one-off production car which is registered as Aston Martin Jet 2; which is a new model.” The finished product is said to share 70% of its DNA with the Rapide, including the stock 6.0-liter V12, offering 476 horsepower, and the same wheelbase and a nearly identical curb weight to the donor car. Inside, it features a 2+2 setup with four individual seats, the two in back foldable at the press of a button to make for hauling stuff, and Bertone gave the interior some wood, glazed aluminum and two-color leather trim, per request of Weir, whose name is etched on a plaque inside the cabin. The total design and build took around 3 1/2 months. Related Video: