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Aston Martin expanding Lagonda Taraf availability outside of Middle East

Aston Martin has been working at reviving the Lagonda marque for several years now. But when it finally did with the Taraf sedan, it was initially prepared to offer it only in the Middle East. That apparently ruffled some feathers with prospective buyers in other parts of the world, which has prompted Aston to expand the super-sedan's availability to additional markets. Moving forward, the Lagona Taraf will now be available in EU-compliant markets, including the UK, Europe and South Africa, and will be offered in both left- and right-hand-drive configurations. Those will still need to be spread out, however, among the strictly limited run of 200 examples, to be built along the same small-batch assembly line responsible for other exclusive offerings like the V12 Zagato, the One-77 and the new Vulcan. The Taraf was launched a few months ago in Dubai, based on Aston's long-serving VH architecture and ubiquitous 6.0-liter V12. With styling inspired by the iconically wedge-shaped Aston Martin Lagonda sedan of the 1970s, it stretches longer than the Rapide for more interior space, and retails for an undisclosed price. Unfortunately, no announcement was made regarding potential availability in North America, so despite the expanded scope of the Taraf's market, it looks like we'll still be left out of the action. Reached for comment, Aston Martin told Autoblog that there's no update yet on US availability, but that the prospect remains unlikely. We'll sure to keep you posted if we hear otherwise, but given the confirmation of European availability, we wouldn't be surprised to see the Taraf on Aston's show stand in Geneva this week. ASTON MARTIN EXPANDS LAGONDA TARAF LUXURY SALOON AVAILABILITY - New Lagonda Taraf will be offered to customers outside the Middle East - Series production remains limited to 200 bespoke limousines - Super saloon will be available in left or right-hand drive 28 February 2015, Gaydon: Aston Martin is today announcing that the luxurious new Lagonda super saloon will be made available, in strictly limited numbers, to more customers around the world. Aston Martin will now accept orders for the Lagonda Taraf – the latest in a proud line of saloons revered worldwide as 'the finest of fast cars' – from prospective owners in more major markets.

Here's what else you could buy for the average new-car price of $40,573

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. The average price of a new car in America hit a new record in December 2020: $40,573. Not that we're surprised — the average has been over $35,000 for the past few years — but seeing that baseline figure crest 40 large is still a sticker-shock to the system. So, as we do every once in a while, we put our collective heads together and came up with a list of alternatives that you could choose to buy for that sum, new or old, classic or practical. Now, let's be crystal clear about one thing here. We're not actually recommending you make this type of decision. That said, we wouldn't blame you if you did. Managing Editor Greg Rasa: $40,000 will buy a fully loaded Camry or moderately equipped crossover. Or, for $39,997, to be exact, one could go motoring in a fine British automobile. This 2006 Aston Martin DB9 Volante in Alabama has 21,452 miles on it, and depreciation has worked its cruel magic: It is listed for less than one-quarter of its $168,000 starting MSRP when it was new. A check of other used DB9s nationwide indicates this is a fair price. This Aston's CarFax reveals two owners. (One, really, as the second was a dealership. Looks like it got traded in for a Porsche.) If you're understandably concerned about reliability, its service history indicates no surprises to date. Remember, it has a 450-horsepower 5.9-liter V12. And spring is coming. Of course a used Aston Martin is riskier than a new Camry. But as Louis Prima sang, "Enjoy yourself, it's later than you think." What price beauty? Less than $40 grand. Associate Editor Byron Hurd: This price point opens up a ton of options in the "nearly new" luxury space, including a few good enthusiast picks, but my nod here goes to the Cadillac ATS-V. The discontinued, M3/M4-rivaling, 465-horsepower sport sedan and coupe can be had all day long in this price range with low miles. In fact, the real challenge is finding one in the spec you want, since it's one of those old-fashioned cars that actually presented the buyer with choices. Here's a clean, six-speed sedan in an actual color for less than our target price, for example. Coupes are more plentiful than sedans, especially in interesting colors, but there are plenty of them out there.

UK electric motor maker YASA expands production 50-fold for EVs

LONDON — British electric motor manufacturer YASA said on Thursday it was increasing its production capacity from 2,000 to 100,000 units with a new factory to tap into growing demand from carmakers for greener technologies. Automakers are racing to build greener vehicles and improve charge times in a bid to meet rising customer demand and air quality targets but Britain lacks sufficient manufacturing capacity, an area the government is building up. Last year, the government picked a site in central England to house a new automotive battery development facility, which will develop the processes required to manufacture the latest battery advancements. On Thursday, YASA, based near the English city of Oxford, said it had raised another 15 million pounds ($21 million) as part of its expansion. "Our customers are looking to adopt innovative new technologies such as YASA's axial-flux electric motors and controllers in order to meet the needs of the rapidly expanding hybrid and pure electric automotive market," said Chief Executive Chris Harris. The firm exports 80 percent of production and has worked with companies including Britain's two biggest carmakers Jaguar Land Rover and Nissan as well as Aston Martin. JLR will decide this year whether to build electric cars in its home market, previously citing factors such as pilot testing and support from science and government as pre-requisites. Reporting by Costas PitasRelated Video: