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Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin's Vanquish S Red Arrow aerobatics special edition is a stunning tribute

Aston Martin's in-house custom car division, Q, has just revealed its latest model, the Aston Martin Vanquish S Red Arrows Edition. The Vanquish is themed around the Red Arrows, a British aerobatics team like the American Blue Angels. The connection to the team starts from the outside, with a bright, gloss red paint job with white and blue accents on the carbon fiber trim to replicate the look of the Red Arrows' planes. The badges have red, white, and blue enamel to evoke the Union Jack flag, and a white stripe along the side is meant to look like the smoke trails left by the planes. Inside, the interior is finished in black leather with khaki green leather inserts and matching seatbelts. According to Aston Martin, this color scheme echoes the flight suits worn by the Red Arrows team. The flight team's logo, which shows their diamond-shaped flight formation, is embroidered into the seat backs. The door panels also receive custom embroidery, which shows the "Vixen Break" maneuver. This particular Vanquish S loses its rear seats to make space for a pair of racing helmets that come with the car. The helmets are painted in Red Arrows colors. In addition to the helmets, Aston Martin will include scale models of the car and a Red Arrows plane, a racing suit, embroidered bomber jacket, and a custom luggage set. In keeping with the Red Arrows theme, only nine of these cars will be sold, one for each member of the aerobatics team. Each car will also be signed by the corresponding Red Arrows pilot. Aston will build a tenth car that will be donated to the RAF Benevolent Fund, which helps support veterans and their families. Related Video:

Aston Martin shows electric Rapide, production possible in two years

Aston Martin is working with investment firm ChinaEquity to bring an all-electric version of the Rapide to production by the end of 2017. Aston received 50 million British pounds ($77 million) from ChinaEquity for development, according to Automotive News Europe. The model could have as much as 1,000 horsepower, which makes sense because its powertrain will be developed by an affiliate of the Williams Formula One team. Aston Martin also says an electric variant of its DBX SUV may be in the works by 2019. The electric Rapide could also have a 200-mile single-charge range, though the car may be priced at as much as $250,000. Aston Martin first announced plans to build the model earlier this year. The automaker launched the Rapide in 2010. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.