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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Aston Martin sues Henrik Fisker over Thunderbolt design

Imitation is supposedly the sincerest form of flattery, but Aston Martin isn't blushing after taking a look at the Fisker Thunderbolt. The british luxury brand has filed a lawsuit against the designer for allegedly copying the company's designs without permission in a US District Court in California. Fisker unveiled the Thunderbolt at the at the 2015 Amelia Island Concours d'Elegance as his own take on the Vanquish. The former Aston Martin stylist's changes included reshaping the grille, adding a power dome to the hood and incorporating wraparound rear glass. The version on display was a concept for the design, but the plan was to sell a slightly modified production version through Galpin Aston Martin. This lawsuit puts assembly in doubt. "This lawsuit centres on Henrik Fisker's creation and promotion of automobiles that Aston Martin contends infringes Aston Martin's rights, by an improper and unauthorised attempt to exploit and free-ride off them," said a portion of a prepared statement from the company emailed to Autoblog (embedded in full below). According to Bloomberg, the automaker claims in the suit that portions of the design, including "the famous Aston Martin mark, wings logo, side vent mark, and Vanquish mark" are being coping in Fisker's design. The business also calls the plan to change the design for the production version a "bait-and-switch." Fisker helped to shape the look of the Aston Martin DB9 and V8 Vantage during his time as a designer at the brand. "Today Aston Martin filed a lawsuit in the state of California to protect its valuable trade marks, designs and intellectual property rights. This lawsuit centres on Henrik Fisker's creation and promotion of automobiles that Aston Martin contends infringes Aston Martin's rights, by an improper and unauthorised attempt to exploit and free-ride off them. Aston Martin regards such conduct as wholly unacceptable and reserves all rights available at law to challenge it."

Aston Martin DB11 fully exposed before Geneva debut

You're forgiven if you don't remember much about Daniel Craig's last adventure as James Bond 007 in Spectre. The movie was largely forgettable, but the Aston Martin DB10 built for the film was nice to look at, until it took a swim in the Tiber. Since the DB10 was never intended for production, the DB11 is on its way as a DB9 replacement. We've been seeing camouflaged DB11 prototypes running around Europe for a while now. And now, thanks to a photographer taking a picture when he or she wasn't supposed to, and posting that image to Twitter, we can show you what the front of the upcoming DB11 looks like well ahead of its probable Geneva Motor Show debut. Twitter user @Rudybenjamin13 posted the photo you see below earlier today, although with the caveat that the account was just sharing the photo and didn't take it. Whether that's the case is neither here nor there. On me dit que je risque d'etre emmerde donc tant qu'a faire ... #astonmartin #DB11 . Je relaie .... pic.twitter.com/Xle3BkjJF9 — RudyB001 (@Rudybenjamin13) February 17, 2016 It's a much more traditional front fascia than the DB10's concept-car aesthetic. Bigger, road-legal headlights and a more traditional Aston grille bookend an incredibly sculpted hood. Where the DB10 was shark-nosed and aggressive, the DB11 looks traditional and profoundly powerful. It will fit right into the lineup, which can't quite be said for the DB10, whatever you think of it. From this angle, it's both expected and satisfying. We can't wait to see it in the flesh, hopefully in Geneva. Related Video: Spy Photos Aston Martin aston martin db9 aston martin db11 spectre aston martin db10