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Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

Last original Aston Martin DBS found in barn headed to auction

There's still big money in auctioning off barn finds. For example, the relatively tattered 1961 Ferrari 250 GT SWB California Spider from the Baillon Collection is now the highest priced 250 GT ever after its recent sale for $18.5 million. UK auction house Coys is hoping to hit a similar goldmine with its upcoming offer of the final, original Aston Martin DBS ever made. This dinged and rusty 1972 DBS in a shade called Dubonnet Rosso rolled off the assembly line as the last of its type in September 1972. These models were meant for the Aston driver looking for a slightly larger GT car, and they sported a 4.0-liter inline-six. This one also has an automatic transmission and 40,000 miles indicated on the odometer. Unfortunately, it has been sitting in a barn in Surrey, England, since 1980. As is plainly obvious, this Aston Martin is far from perfect with busted windows and missing trim pieces. Stuffing straw in the open portions of it is probably taking the ratty look a bit too far, though. Still, the auction house estimates the final DBS to sell for between 25,000 and 40,000 pounds ($38,000-$61,500) when it crosses the block at the Royal Horticultural Society on March 10. A practically perfect 1970 example once driven by Roger Moore fetched the equivalent of $900,000 in 2014. THE ULTIMATE BARN FIND 02/03/15 from COYS The last original Aston Martin DBS to come off the production line has been found in a barn in Surrey and will be auctioned by international auctioneers COYS in London on March 10th. The car was discovered by Chris Routledge, the Managing Partner of the auction house, and is one of the features of COYS 'Spring Classics' auction at the Royal Horticultural Society. Aston Martin Mayfair is hosting the barn find car for a week before the event takes place. Chris Routledge said: "This is the ultimate barn find and an important part of Aston Martin's history. It has been sitting in a barn since 1980 and now needs to be brought back to its former glory." He added: "The windows are broken, the interior trim is missing and its rusty, but it's all there and there has been huge interest from collectors around the world.

Aston Martin brings ice driving program to America [w/video]

With between four and six hundred horsepower channeled to the rear wheels from a V8 or V12 engine mounted up front, an Aston Martin – any Aston Martin, really – might not seem like the smartest choice for driving on ice and snow. But that can also make it the most fun, and the most enlightening to experience. That's the point behind the Aston Martin On Ice program: allowing customers to drive the latest Gaydon has to offer on slippery, wintery surfaces. But whereas the On Ice program has been established for years in St. Moritz, Switzerland and in the Swedish Lapland, this year it arrived in America for the first time. A series of custom tracks – including a braking/cornering loop, slalom, skid pad and a full circuit – were carved into the snow in Crested Butte, CO, where expert driving instructors taught customers a thing or two about how to handle a powerful twelve-cylinder GT car like a DB9, Vanquish or V12 Vantage. The program has concluded for the season, returning next February, but in the meantime Aston will use the Colorado base camp as the center of its driving experience through the Rockies. Check out the video footage and the details in the press release below. ASTON MARTIN... ON ICE - New US ice driving program launches in Crested Butte, Colorado - Affords customers the opportunity to drive full Aston Martin range in extreme winter conditions - Utilises custom-built Aston Martin facility Irvine, CA, 17 March, 2014 – Aston Martin has launched the company's first ice driving program in North America, hosted at Crested Butte, Colorado providing customers with the ultimate driving experience against a stunning mountainous backdrop. Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the new On Ice program took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom built for the occasion as illustrated in a new film from the event, released today. Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months. Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.