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Aston Martin posts deep quarterly loss as coronavirus pandemic dents sales

LONDON — Aston Martin posted a deep first-quarter loss after sales dropped by nearly a third due to the impact of the coronavirus crisis, though the luxury car maker said production of a crucial sport utility vehicle was on track. Aston Martin, popular for being James Bond's carmaker of choice, suffered a torrid time since it floated in October 2018, seeing its share price tumble from 19 pounds to around 40 pence. Dire conditions forced the company to bring in Canadian billionaire Lawrence Stroll to invest in the firm, while Aston said it will continue to review future funding and refinancing options to boost liquidity. The pandemic hit demand and forced factories around the world to suspend production. However, Aston resumed operations as its Welsh plant last week but not at its other site located in southern England as yet. "We were obviously fairly significantly hit by COVID-19, starting with China in January but more clearly in what we saw as it came across towards Europe and the United States," Chief Executive Andy Palmer told Reuters. The company posted a pre-tax loss of 119 million pounds ($145 million), compared with a loss of 17 million pounds ($21 million) last year, and said it could no longer provide an annual outlook. Its full-year loss in 2019 came in at 104 million pounds. Shares were down 5% at 36 pence, as of 07:35 GMT on Wednesday. The carmaker said production of its DBX SUV, which is key to boost volumes and appeal to new buyers including more women, was on track and had a strong order book. The luxury brand, which has seen core retail sales slump by an annual 31%, has furloughed staff, introduced additional safety measures and cut the pay of its senior management as part of measures to handle the crisis caused by the pandemic. Stroll, who hopes to pursue a turnaround partly by sharing Formula One technology with the firm's range of road cars, leads a consortium that took a 25% stake in the company earlier this year as part of a capital raise worth 536 million pounds. "Given the ongoing uncertainties, as is prudent, the company continues to review all future funding and refinancing options to increase liquidity," the company said on Wednesday.   (Reporting by Costas Pitas; Editing by James Davey and Sherry Jacob-Phillips)

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Robert Plant’s 1965 Aston Martin DB5 is for sale

It was made famous by James Bond in the 1964 film "Goldfinger," and this particular version was given its lived-in quality by the frontman of one of rock-and-roll's biggest bands. Now you, too, can own the Aston Martin DB5 likely driven to Bron-Yr-Aur and across the land of the ice and snow by none other than Robert Plant. The website Classic Driver is offering the 1965 DB5 coupe owned by Plant, who is most famous as the former lead singer of hard rock titans Led Zeppelin, from the early 1970s until 1986, when he sold it to father and son collectors based in England. Painted in Dubonnet Rose, the four-seater GT has 62,400 miles on it, a tan leather interior and what must be many, many untold stories of rock-and-roll excess. The DB5, which updated the DB4, had an all-aluminum 4.0-liter, DOHC straight-six engine that made 285 horsepower and 280 pound-feet of torque mated to a full synchromesh ZF five-speed gearbox. It also featured three SU carburetors, twin hydraulic brake servos, Girling disc brakes and the early use of electric windows. It became famous as James Bond's third but most recognizable card, with a prototype version full of gadgets used by Sean Connery in "Goldfinger," and the car re-appearing in several subsequent Bond movies and with different actors. This particular DB5 was restored by Aston Martin agents Chapman Spooner shortly after Plant sold it in 1986, and the car was entered into a number of Aston Martin Owners Club events during the '80s. The current owner bought it in 2008 from Nicholas Mee & Co., used it very sparingly and kept the car in a controlled environment. Given the lore that surrounded Led Zeppelin in its heady '70s rock-juggernaut days, it's remarkable that the car survived intact as well as it apparently has. The DB5 was apparently a popular one among British rock royalty of the era, as Bonhams Bond Street just sold a '64 version previously owned by Paul McCartney for $1.8 million.Related Video: Featured Gallery Robert Plant's 1965 Aston Martin DB5 View 15 Photos Image Credit: Nicholas Mee & Co Ltd Aston Martin Automotive History Coupe Luxury Classics famous cars aston martin db5