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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin underscores its independence with the DB11

Aston Martin's future looked murky under private ownership after it was cast off by Ford in 2007. The British icon had an aging lineup and seemingly little chance to weather the looming economic storm and transform into a modern automaker. Nearly a decade later, Aston has defied doubters and reaffirmed its independence, which was embodied by the 600-horsepower DB11 revealed this week at the Geneva Motor Show. This high-powered sports car is a microcosm of Aston's strategy and capabilities. The 5.2-liter V12 was developed in-house and uses twin turbochargers to outgun the old naturally aspirated 6.0-liter 12-cylinder. The aluminum platform and sleek, contemporary design are all Aston. These are the pillars of its so-called second century plan. "This is not only the most important car that Aston Martin has launched in recent history, but also in its 103-year existence," CEO Andy Palmer said in a statement. "The DB11 rightfully places Aston Martin once again as a leading brand in the luxury automotive market." Aston also knows its limitations under private stewardship, which is why it tapped partner Daimler for the infotainment system. The German giant holds five percent of Aston, which is owned by a Kuwaiti consortium and an Italian equity group. Aston leadership chose the areas that defined the company's future and outsourced the non-essentials. That strategy allowed it to focus on making the DB11 true to the company's heritage. Sure, it faces challenges against stiff competition from high-end sports-car makers, but it's already gaining traction. "[It] will have to prove the company's new platform and powertrain technology while generating solid profits," IHS analyst Tim Urquhart wrote in a research note. "However, the omens for Aston are good, with over 1,000 advanced orders already." Even though Aston has ambitious plans to expand its product portfolio with a crossover and electrified vehicles, the DB11 remains the flagship. In 2007, many would have questioned if this car was even possible. Now the question is: What's next? News & Analysis News: Fiat Chrysler CEO Sergio Marchionne wants to partner with Apple to build its car, according to Bloomberg. Analysis: Sure he does. A lot of carmakers probably do. Sergio isn't shy about partnerships. This is the guy who turned an earnings call into a manifesto on industry consolidation and used a bizarre hugging analogy to illustrate his pursuit of General Motors. In this case, he's right.

Aston Martin DB9 GT breaks cover

Based on recent spy shots, it appears that the Aston Martin DB9 might be nearing retirement. Thankfully, the British sportscar brand isn't letting the high-performance grand tourer wither on the vine until a replacement arrives. Instead, the company is launching the most powerful version of the model yet with the introduction of the DB9 GT at this year's Goodwood Festival of Speed. With its tuned 6.0-liter V12 getting an extra 30 ponies to push output to 540 horsepower, the DB9 GT certainly doesn't lack for power, and that muscle routes through the brand's six-speed Touchtronic II gearbox. The potent powertrain can launch the luxurious model to 60 miles per hour in a claimed 4.4 seconds and to a reported top speed of 183 mph. The latest model offers more than just a performance upgrade, though. On the outside, the DB9 now wears a black front splitter and rear diffuser. It also rides on new 10-spoke, 20-inch wheels, and you can spot black-anodized brake calipers just behind them. For a further flourish, GT is engraved on the aluminum fuel cap, and if all of that isn't enough, buyers can spec a plethora of optional, carbon-fiber trim. Inside, the GT's big upgrade is a switch to Aston Martin's latest AMi II infotainment system. It features a revised menu structure that the company claims makes working the tech more user-friendly. This DB9 delivers on luxury too with fluted-leather seats and an Alcantara-wrapped steering wheel. The DB9 GT is available for order now, and the price for the additional power and luxury in the US starts at $199,950. It's not the only Aston Martin receiving some attention, though, because the 2016 model year examples of both the V8 Vantage and Rapide S also get the AMi II system. They benefit from new color and upholstery options, as well. Aston Martin reveals DB9 GT – the ultimate in bespoke grand touring New GT model showcases the very best of DB9 Most powerful DB9 to date with 540 bhp from 6.0-litre V12 engine Colour, trim and equipment additions for Vantage and Rapide S models 24 June, 2015, Gaydon: Aston Martin is today revealing the DB9 GT – the luxury British sports car maker's most compelling production 'DB' to date. Designed to offer the best of what DB9 can be, the new car delivers world-class grand touring and hand-built excellence.